- \n
- Owns all ROW SEO & content marketing with key success metrics being GNS (gross new subscribers), revenue, conversion and CPA.<\/li>\n
- Own channel planning and forecasting on a yearly, quarterly and monthly basis, including managing budgets to ensure efficient CPA<\/li>\n
- Strategic thinking – developing 1 & 3 yr plans for SEO & Content marketing with a focus on growth and expansion.<\/li>\n
- Collaborate with External vendors\/Agency partners to drive goals and focus on driving efficiency.<\/li>\n
- Lead the prioritisation, development and implementation of new content & content changes within our Content Management System<\/li>\n
- Develop a digital marketing strategy covering SEO, Content marketing to drive customer growth & revenue.<\/li>\n
- Work closely with Paid Media, Social and internal & external Design teams to improve our Owned and Earned presence<\/li>\n
- Ensure CMS and other web tools meet local needs while driving alignment with international and corporate teams<\/li>\n
- Plan, develop and implement our SEO strategy with a focus on Mobile web\/App.<\/li>\n
- Strong focus on technical SEO, on-page website SEO optimisation to drive organic traffic and ROI maximisation<\/li>\n
- Direct and coordinate content teams for content requirements (QRC) & off-page search engine optimisation tasks like link-building, forum commenting, etc.<\/li>\n
- Ensure that all web pages have required tracking and SEO elements working closely with the Web Analytics and SEO teams<\/li>\n
- Define and drive rapid testing plans for continuous site optimisation and usability improvements, including reporting results, learning’s & next step<\/li>\n
- Collaborate with central & global teams to build world-class practices in Web Development and SEO<\/li>\n
- Evaluate content copy and creative execution and provides constructive feedback to agencies<\/li>\n
- Use learning tools effectively to support decision making, e.g., A \/ B testing and experimentation<\/li>\n
- Build and develop a high performing team that is engaged and motivated to deliver excellent business results across the entire organisation<\/li>\n
- Exhibit a passion for innovation, as well as a tenacity for owning the end-to-end customer experience, collaborating across multiple functions and driving business results for both the short and long term.<\/li>\n<\/ul>\n
<\/strong><\/p>\n
Skills Required<\/p>\n
- \n
- +7 years experience in digital marketing<\/li>\n
- Outstanding team player with a client partnership mindset to interact effectively with technical and non-technical colleagues and agency partners<\/li>\n
- Customer-focused – tenacious about understanding customer, and passionate about delighting customers at every touchpoint they have with Intuit.<\/li>\n
- An understanding of UX concepts and ability to work with designers to create engaging pages<\/li>\n
- Experience with user testing and A\/B testing, visual and interaction design experience a plus<\/li>\n
- Experience using web analytic tools (esp. Adobe site catalyst) to identify improvement areas and to measure test results<\/li>\n
- Analytic mindset – Be able to support your case for change with data, and structure tests that deliver conclusive and actionable outcomes. Continuously learn with rapid experimentation.<\/li>\n
- Effective communicator at all levels in the organisation, including executives.<\/li>\n
- Experience of working in a fast-paced environment focused on growth<\/li>\n
- Prior work experience in African & Asian markets will be an added bonus<\/li>\n<\/ul>\n<\/p>\n
If you are interested please apply for the role via the application button or contact me at mshelest@welovesalt.com.<\/p>\n<\/p>\n<\/p>\n
Salt is acting as an Employment Business in relation to this vacancy.<\/p>\n
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