{"id":16938,"date":"2021-09-19T06:37:55","date_gmt":"2021-09-19T05:37:55","guid":{"rendered":"http:\/\/welovesalt.com\/au\/jobs\/%wpbb_job_industry%\/crm-manager\/"},"modified":"2021-11-18T13:12:05","modified_gmt":"2021-11-18T13:12:05","slug":"crm-manager-16938","status":"archive","type":"wpbb_job","link":"https:\/\/welovesalt.com\/au\/jobs\/marketing\/crm-manager-16938","title":{"rendered":"CRM Manager"},"content":{"rendered":"

As the CRM Manager<\/strong> for this Gen Z targeted digital marketplace, you will be responsible for supporting the fulfilment of direct, multi-channel marketing campaigns based on data-driven insights.<\/p>\n<\/p>\n

Based in Melbourne you will be working fully remotely from home, working as part of a global marketing team.<\/p>\n<\/p>\n

You will work across segmented and highly-targeted campaigns that will engage members across the ANZ region. You will monitor and evaluate campaigns, offering suggestions and strategies for future campaigns to reach their full potential.<\/p>\n<\/p>\n

Working closely with the ANZ marketing team as well as the global marketing team; you will endeavour to increase audience engagement, drive daily active members and performance for our brand partners, and improve user retention.<\/p>\n<\/p>\n

Being a relatively young organisation, you’ll have the opportunity to carve and evolve their automation & segmentation tactics within SalesForce Marketing Cloud. <\/p>\n

You’ll be data-driven & be a true opportunist.<\/p>\n

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Day To Day Responsibilities<\/strong><\/p>\n<\/p>\n

· Planning, briefing, and implementing all marketing CRM communications<\/p>\n

· Tracking and reporting on CRM performance and using learning to shape future campaigns<\/p>\n

· Monitor and maximise customer lifetime value strategies ensuring maximum profitability<\/p>\n

· Planning and delivering CRM strategies across the company encouraging customer retention and customer loyalty<\/p>\n

· Customer Journey Mapping: analysing touch points with the organisation and maximising commercial opportunities<\/p>\n

· Ensuring the database is segmented effectively for targeted marketing activities<\/p>\n

· Monitoring and tracking daily marketing campaign performance, and implementing corrective actions when necessary<\/p>\n

· Be a driver of test and learn; ensuring testing, data and research are at the heart of all decision making<\/p>\n

· ANZ representative in strategic global CRM conversations (initiatives, commercial pricing etc.)<\/p>\n

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What We Need From You<\/strong><\/p>\n<\/p>\n

· 3+ yrs experience within a CRM\/Campaign\/Automation role. <\/p>\n

· SalesForce Marketing Cloud experience is highly beneficial but not a pre-requisite<\/em><\/p>\n

· Rich background in re-engagement and retention strategies<\/p>\n

· Demonstrated ability to work in a fast-paced, “self-starter” environment<\/p>\n

· Ability to autonomously manage multiple work streams simultaneously<\/p>\n

· A natural curiosity to discover and share with others<\/p>\n

· Customer-centric mindset – thinking creatively to bring your ideas to life and connecting with customers and the wider community<\/p>\n

· Sound understanding of Gen Z audience and relevant communication styles<\/p>\n

· Great collaborator: ability and willingness to work between teams, functions and geographies<\/p>\n

· Copywriting competency is highly beneficial – although you will be supported by a Copywriter<\/p>\n

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What’s in it for you?<\/strong><\/p>\n<\/p>\n

All employees benefit from a generous bonus component & partner discounts with some of ANZ’s largest retailers, as well as the ability to work remotely.<\/p>\n<\/p>\n

Salary: $80,000 – $100,000 + Super + Bonus.<\/p>\n<\/p>\n

Salt is acting as an Employment Agency in relation to this vacancy.<\/p>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

As the CRM Manager for this Gen Z targeted digital marketplace, you will be responsible for supporting the fulfilment of direct, multi-channel marketing campaigns based on data-driven insights. Based in Melbourne you will be working fully remotely from home, working as part of a global marketing team. You will work across segmented and highly-targeted campaigns…<\/p>\n","protected":false},"template":"","wpbb_job_industry":[48],"wpbb_job_location":[688],"wpbb_job_type":[9],"wpbb_job_skill":[1293,1569,758],"wpbb_job_locationType":[],"class_list":["post-16938","wpbb_job","type-wpbb_job","status-archive","hentry","wpbb_job_industry-marketing","wpbb_job_location-melbourne","wpbb_job_type-permanent","wpbb_job_skill-crm","wpbb_job_skill-email-automation","wpbb_job_skill-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/welovesalt.com\/au\/wp-json\/wp\/v2\/wpbb_job\/16938","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/welovesalt.com\/au\/wp-json\/wp\/v2\/wpbb_job"}],"about":[{"href":"https:\/\/welovesalt.com\/au\/wp-json\/wp\/v2\/types\/wpbb_job"}],"wp:attachment":[{"href":"https:\/\/welovesalt.com\/au\/wp-json\/wp\/v2\/media?parent=16938"}],"wp:term":[{"taxonomy":"wpbb_job_industry","embeddable":true,"href":"https:\/\/welovesalt.com\/au\/wp-json\/wp\/v2\/wpbb_job_industry?post=16938"},{"taxonomy":"wpbb_job_location","embeddable":true,"href":"https:\/\/welovesalt.com\/au\/wp-json\/wp\/v2\/wpbb_job_location?post=16938"},{"taxonomy":"wpbb_job_type","embeddable":true,"href":"https:\/\/welovesalt.com\/au\/wp-json\/wp\/v2\/wpbb_job_type?post=16938"},{"taxonomy":"wpbb_job_skill","embeddable":true,"href":"https:\/\/welovesalt.com\/au\/wp-json\/wp\/v2\/wpbb_job_skill?post=16938"},{"taxonomy":"wpbb_job_locationType","embeddable":true,"href":"https:\/\/welovesalt.com\/au\/wp-json\/wp\/v2\/wpbb_job_locationType?post=16938"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}