{"id":76147,"date":"2025-02-19T05:49:47","date_gmt":"2025-02-19T05:49:47","guid":{"rendered":"https:\/\/welovesalt.com\/au\/jobs\/%wpbb_job_industry%\/go-to-market-specialist-product-marketing-specialist\/"},"modified":"2025-02-19T05:49:48","modified_gmt":"2025-02-19T05:49:48","slug":"go-to-market-specialist-product-marketing-specialist-76147","status":"publish","type":"wpbb_job","link":"https:\/\/welovesalt.com\/au\/jobs\/marketing\/go-to-market-specialist-product-marketing-specialist-76147\/","title":{"rendered":"Go-To Market Specialist \/ Product Marketing Specialist"},"content":{"rendered":"<p>Salt Search has partnered with a global market leader in the financial and automotive industry that is experiencing major growth and is launching new product offerings for its customers. Their values are underpinned by digital innovation, growth, and creating opportunities for their employees and customers.<\/p>\n<\/p>\n<p>This is quite an exciting time to join their company as you will be part of bringing their products to life through integrated programs, campaigns and activities tailored to specific channels. Reporting to your fun, supportive and approachable leader, you will be provided with guidance, have your development invested in and be rewarded for your contributions.<\/p>\n<\/p>\n<p><strong>Benefits<\/strong><\/p>\n<ul>\n<li>10% performance bonus, additional superannuation contributions, training &amp; development programs, career pathways &amp; mentorship.<\/li>\n<li>Located in Sydney&#8217;s Inner West, you will join a hybrid working model &#8211; offering you personal and professional flexibility, with parking on-site.<\/li>\n<li>Competitive vacation days, parental leave, and personal leave to ensure time for rejuvenation and family.<\/li>\n<li>Comprehensive health insurance, mental health resources, and wellness programs to support your physical and mental well-being.<\/li>\n<li>A focus on creating a work environment where people from all backgrounds feel welcome and valued.<\/li>\n<li>Regular events, team-building activities, and feedback initiatives to ensure employees feel connected and heard.<\/li>\n<\/ul>\n<p><strong>Key Responsibilities:<\/strong><\/p>\n<ul>\n<li>Develop and execute go-to-market strategies for financial products across Brand, Dealerships, and Brokers.<\/li>\n<li>Drive integrated marketing campaigns and customer engagement initiatives.<\/li>\n<li>Manage product launches, activations, and digital customer journeys to enhance visibility and adoption.<\/li>\n<li>Work closely with sales, product, brand, and digital teams to optimize channel performance.<\/li>\n<li>Track and report on campaign effectiveness and market insights.<\/li>\n<li>Maintain and update website content, dealer portals, and marketing assets to ensure consistency.<\/li>\n<\/ul>\n<p><strong>About You:<\/strong><\/p>\n<ul>\n<li>3-5+ years&#8217; experience in go-to-market strategy, product marketing, or a related role.<\/li>\n<li>Strong project management and stakeholder engagement skills.<\/li>\n<li>Proven track record in executing successful campaigns and product launches.<\/li>\n<li>A data-driven approach with the ability to analyse and optimize marketing initiatives.<\/li>\n<li>Experience with CRM (Salesforce), CMS (Adobe), and marketing automation tools is a plus.<\/li>\n<li>Ability to work in a fast-paced, cross-functional environment with multiple stakeholders.<\/li>\n<\/ul>\n<p><strong>Application Process<\/strong><\/p>\n<p>If you are interested in this role and believe you are suitable based on the requirements listed above, then please click the appropriate link to apply. If you are unsure of whether to apply yet, for a confidential discussion, please contact Andrew Saltos on 0417 872 796.<\/p>\n<p>We&#8217;re proud to have won the Best Mid-Sized Recruitment Company to Work For at the 2023 TIARA Recruitment Awards, and to have been finalists, for the second year in a row, in the Client Service and Recruitment Leader of the Year categories! At Salt, our mission is Creating Futures by putting our clients, candidates, partners, and team members at the heart of everything we do. We extend our sincere appreciation to everyone who has contributed to our continued success.<\/p>\n<p>Salt acknowledges the Traditional Owners of the lands across Australia as the continuing custodians of country and culture. We pay our respects to all First Nations Australians and their Elders past and present.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/counter.adcourier.com\/YXNhbHRvcy40NTcwMC4xMDc3NEBzYWx0LmFwbGl0cmFrLmNvbQ.gif\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Salt Search has partnered with a global market leader in the financial and automotive industry that is experiencing major growth and is launching new product offerings for its customers. Their values are underpinned by digital innovation, growth, and creating opportunities for their employees and customers. This is quite an exciting time to join their company&hellip;<\/p>\n","protected":false},"template":"","wpbb_job_industry":[48],"wpbb_job_location":[687],"wpbb_job_type":[9],"wpbb_job_skill":[],"wpbb_job_locationType":[],"class_list":["post-76147","wpbb_job","type-wpbb_job","status-publish","hentry","wpbb_job_industry-marketing","wpbb_job_location-sydney","wpbb_job_type-permanent"],"acf":[],"_links":{"self":[{"href":"https:\/\/welovesalt.com\/au\/wp-json\/wp\/v2\/wpbb_job\/76147","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/welovesalt.com\/au\/wp-json\/wp\/v2\/wpbb_job"}],"about":[{"href":"https:\/\/welovesalt.com\/au\/wp-json\/wp\/v2\/types\/wpbb_job"}],"wp:attachment":[{"href":"https:\/\/welovesalt.com\/au\/wp-json\/wp\/v2\/media?parent=76147"}],"wp:term":[{"taxonomy":"wpbb_job_industry","embeddable":true,"href":"https:\/\/welovesalt.com\/au\/wp-json\/wp\/v2\/wpbb_job_industry?post=76147"},{"taxonomy":"wpbb_job_location","embeddable":true,"href":"https:\/\/welovesalt.com\/au\/wp-json\/wp\/v2\/wpbb_job_location?post=76147"},{"taxonomy":"wpbb_job_type","embeddable":true,"href":"https:\/\/welovesalt.com\/au\/wp-json\/wp\/v2\/wpbb_job_type?post=76147"},{"taxonomy":"wpbb_job_skill","embeddable":true,"href":"https:\/\/welovesalt.com\/au\/wp-json\/wp\/v2\/wpbb_job_skill?post=76147"},{"taxonomy":"wpbb_job_locationType","embeddable":true,"href":"https:\/\/welovesalt.com\/au\/wp-json\/wp\/v2\/wpbb_job_locationType?post=76147"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}