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<\/p>\n","protected":false},"excerpt":{"rendered":"Our client, a start-up with global backing, is looking for a digital marketing specialist to join their team.<\/p>\n
This individual will play a crucial role in the overall success of the company when you:<\/p>\n
● Own and craft our marketing strategy to establish brand awareness, anchor our thought leadership in the industry and make marketing a key pilot of our growth<\/p>\n
● Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)<\/p>\n
● Continuously analyze consumer behavior, determine customer personas and identify opportunities to reach new market segments and expand market share<\/p>\n
● Coordinate with product, sales and operations to ensure consistency of efforts in our fast-paced environment, participate in the quarterly and annual planning of company objectives<\/p>\n
● Define, track, and report on marketing KPIs like leads, conversion rates, website traffic and social media engagement<\/p>\n
● Define and monitor budget distribution and performance of paid ad campaigns, recommend and prepare website and campaign optimizations<\/p>\n
● Build-up network of experts, industry \/ press contacts and specialized service providers to efficiently manage channels, advertising and content creation; but also be hands-on when needed<\/p>\n
● Research, implement and operate our MarTech stack to support our promotional projects (automation software, social media scheduling etc)<\/p>\n
Requirements and Experience:<\/p>\n
● BSc or MSc in Marketing or relevant field<\/p>\n
● 3+ years of work experience in digital marketing, looking to become lead in mid-term<\/p>\n
● Professional Certifications such as PCM, Digital Marketing, Integrated Marketing 360, etc will be preferred<\/p>\n
● Hands-on experience in prolific marketing campaigns across digital & offline channels<\/p>\n
● Outstanding knowledge of web analytics, Google Ads & LinkedIn<\/p>\n
● Outstanding ability to plan and manage budgets<\/p>\n
● Experience in building & evolving core marketing assets (e.g., website, landing pages, verticals, etc.)<\/p>\n
● Solid knowledge of MarTech (e.g., G-Analytics, Hotjor, HubSpot, G-DataStudio)<\/p>\n
● Experiencing in build-up and managing marketing agencies & partners<\/p>\n
● Experience in working within SaaS industry or startups is a plus<\/p>\n
● Excellent leadership and project management skills.<\/p>\n
● Good oral and written communication skills.<\/p>\n
● Strong analytical skills.<\/p>\n
If this seems interesting to you and you meet the requirements, please feel free to apply!<\/p>\n
Salt is acting as an Employment Agency in relation to this vacancy.<\/p>\n","protected":false},"excerpt":{"rendered":"
Our client, a start-up with global backing, is looking for a digital marketing specialist to join their team. This individual will play a crucial role in the overall success of the company when you: ● Own and craft our marketing strategy to establish brand awareness, anchor our thought leadership in the industry and make marketing…<\/p>\n","protected":false},"template":"","wpbb_job_industry":[48,4],"wpbb_job_location":[7338],"wpbb_job_type":[9],"wpbb_job_skill":[],"wpbb_job_locationType":[],"class_list":["post-334861","wpbb_job","type-wpbb_job","status-archive","hentry","wpbb_job_industry-marketing","wpbb_job_industry-marketing-communications","wpbb_job_location-canada","wpbb_job_type-permanent"],"acf":[],"_links":{"self":[{"href":"https:\/\/welovesalt.com\/ca\/wp-json\/wp\/v2\/wpbb_job\/334861","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/welovesalt.com\/ca\/wp-json\/wp\/v2\/wpbb_job"}],"about":[{"href":"https:\/\/welovesalt.com\/ca\/wp-json\/wp\/v2\/types\/wpbb_job"}],"wp:attachment":[{"href":"https:\/\/welovesalt.com\/ca\/wp-json\/wp\/v2\/media?parent=334861"}],"wp:term":[{"taxonomy":"wpbb_job_industry","embeddable":true,"href":"https:\/\/welovesalt.com\/ca\/wp-json\/wp\/v2\/wpbb_job_industry?post=334861"},{"taxonomy":"wpbb_job_location","embeddable":true,"href":"https:\/\/welovesalt.com\/ca\/wp-json\/wp\/v2\/wpbb_job_location?post=334861"},{"taxonomy":"wpbb_job_type","embeddable":true,"href":"https:\/\/welovesalt.com\/ca\/wp-json\/wp\/v2\/wpbb_job_type?post=334861"},{"taxonomy":"wpbb_job_skill","embeddable":true,"href":"https:\/\/welovesalt.com\/ca\/wp-json\/wp\/v2\/wpbb_job_skill?post=334861"},{"taxonomy":"wpbb_job_locationType","embeddable":true,"href":"https:\/\/welovesalt.com\/ca\/wp-json\/wp\/v2\/wpbb_job_locationType?post=334861"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}