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<\/p>\n","protected":false},"excerpt":{"rendered":"Digital Marketing Strategist <\/p>\n
Location: Canada (Remote – PST hours)<\/p>\n
Type: Full-Time<\/p>\n
Our client is a global leader in the digital content and creator economy, empowering media companies, brands, and creators to expand their audiences and drive revenue through cutting-edge AI-powered marketing solutions. Their technology-driven approach leverages generative AI, machine learning, and big data to optimize content distribution and audience engagement. <\/p>\n
They are looking for a Digital Marketing Strategist to lead the launch and growth of an innovative AI-powered product. This role is ideal for a results-oriented marketer with a strong analytical mindset, who can develop high-impact digital strategies and execute campaigns that drive measurable performance.<\/p>\n
Key Responsibilities:<\/p>\n
Strategic Growth & Campaign Execution<\/p>\n
* Develop and execute data-driven digital marketing strategies across SEO, SEM, paid media, social, email, and web optimization.
* Conduct audience research to refine targeting, segmentation, and messaging for maximum engagement.
* Collaborate with creative teams to produce high-performing digital assets, including ad copy, landing pages, and visual content.
* Manage end-to-end digital campaigns, including setup, optimization, and performance analysis across paid search, social, and programmatic channels.<\/p>\n
Performance Analysis & Optimization<\/p>\n
* Monitor key performance metrics (CTR, CAC, CPA, ROAS) using analytics tools like Google Tag Manager and social ad dashboards.
* Build and maintain dashboards for real-time performance tracking and data-driven decision-making.
* Use A\/B testing and multivariate analysis to optimize campaign elements and user experiences.<\/p>\n
Budget & Resource Management<\/p>\n
* Oversee digital marketing budgets to ensure efficient allocation and ROI optimization.
* Work closely with leadership to forecast spend, adjust strategies based on performance insights, and provide comprehensive reporting.<\/p>\n
Collaboration & Industry Expertise<\/p>\n
* Partner with creative and brand marketing teams to align digital efforts with broader marketing initiatives.
* Stay ahead of industry trends, platform updates, and algorithm changes to ensure competitive advantage.
* Develop strong relationships with internal stakeholders and external vendors for seamless campaign execution.<\/p>\n
What They are Looking or:<\/p>\n
Experience & Expertise<\/p>\n
* 5+ years of experience in digital marketing with a focus on performance-driven campaigns.
* Proven track record in growing digital platforms through strategic marketing initiatives and optimization.
* Proficiency in marketing analytics, reporting tools, and platforms such as Google Ads, Meta Ads Manager, and CRM software.<\/p>\n
Skills & Qualities<\/p>\n
* Strong analytical skills with the ability to translate data into actionable marketing strategies.
* Hands-on experience with campaign management, audience segmentation, and marketing automation tools.
* Ability to manage budgets effectively and optimize digital spend for maximum ROI.
* Adaptability in a fast-paced, high-growth environment, with a proactive and problem-solving mindset.
* Excellent communication and collaboration skills to work effectively with cross-functional teams.<\/p>\n
Salt is acting as an Employment Agency in relation to this vacancy.<\/p>\n","protected":false},"excerpt":{"rendered":"
Digital Marketing Strategist Location: Canada (Remote – PST hours) Type: Full-Time Our client is a global leader in the digital content and creator economy, empowering media companies, brands, and creators to expand their audiences and drive revenue through cutting-edge AI-powered marketing solutions. Their technology-driven approach leverages generative AI, machine learning, and big data to optimize…<\/p>\n","protected":false},"template":"","wpbb_job_industry":[48,3683],"wpbb_job_location":[7367,7338,7341],"wpbb_job_type":[9],"wpbb_job_skill":[],"wpbb_job_locationType":[],"class_list":["post-350107","wpbb_job","type-wpbb_job","status-archive","hentry","wpbb_job_industry-marketing","wpbb_job_industry-senior-appointments-marketing","wpbb_job_location-british-columbia","wpbb_job_location-canada","wpbb_job_location-vancouver","wpbb_job_type-permanent"],"acf":[],"_links":{"self":[{"href":"https:\/\/welovesalt.com\/ca\/wp-json\/wp\/v2\/wpbb_job\/350107","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/welovesalt.com\/ca\/wp-json\/wp\/v2\/wpbb_job"}],"about":[{"href":"https:\/\/welovesalt.com\/ca\/wp-json\/wp\/v2\/types\/wpbb_job"}],"wp:attachment":[{"href":"https:\/\/welovesalt.com\/ca\/wp-json\/wp\/v2\/media?parent=350107"}],"wp:term":[{"taxonomy":"wpbb_job_industry","embeddable":true,"href":"https:\/\/welovesalt.com\/ca\/wp-json\/wp\/v2\/wpbb_job_industry?post=350107"},{"taxonomy":"wpbb_job_location","embeddable":true,"href":"https:\/\/welovesalt.com\/ca\/wp-json\/wp\/v2\/wpbb_job_location?post=350107"},{"taxonomy":"wpbb_job_type","embeddable":true,"href":"https:\/\/welovesalt.com\/ca\/wp-json\/wp\/v2\/wpbb_job_type?post=350107"},{"taxonomy":"wpbb_job_skill","embeddable":true,"href":"https:\/\/welovesalt.com\/ca\/wp-json\/wp\/v2\/wpbb_job_skill?post=350107"},{"taxonomy":"wpbb_job_locationType","embeddable":true,"href":"https:\/\/welovesalt.com\/ca\/wp-json\/wp\/v2\/wpbb_job_locationType?post=350107"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}