{"id":38744,"date":"2020-08-12T07:15:37","date_gmt":"2020-08-12T06:15:37","guid":{"rendered":"http:\/\/welovesalt.com\/hk\/jobs\/%wpbb_job_industry%\/senior-manager-strategic-marketing-technology-innovation\/"},"modified":"2020-10-11T12:43:08","modified_gmt":"2020-10-11T11:43:08","slug":"senior-digital-marketing-manager-technology-innovation-38744","status":"archive","type":"wpbb_job","link":"https:\/\/welovesalt.com\/hk\/jobs\/marketing\/senior-digital-marketing-manager-technology-innovation-38744\/","title":{"rendered":"Senior Digital Marketing Manager, Technology &amp; Innovation"},"content":{"rendered":"<p><strong><span style=\"text-decoration: underline\">The Job:<\/span><\/strong><\/p>\n<ul>\n<li>Develop and manage marketing campaigns for brand positioning and collect relevant business insights<\/li>\n<li>Help to build strong brand awareness across different business initiatives within the technology and innovation unit<\/li>\n<li>Plan and define market\u00a0segmentation\u00a0to help drive engagement to the appropriate target audience<\/li>\n<li>Design go-to-market plans and programmes based on market analysis<\/li>\n<li>Define market\u00a0segmentation\u00a0and develop innovative engagement &amp; go-to-market plans &amp; programmes<\/li>\n<li>Collaborate closely with other departments across digital, events and\u00a0marcomms\u00a0teams<\/li>\n<li>Manage\u00a0programmes\u2019\u00a0performance against agreed-upon metrics and work on plans to\u00a0optimise\u00a0the impact<\/li>\n<li>Conduct and prepare business presentations to internal stakeholders on new business initiatives<\/li>\n<li>Support top management on any new marketing initiatives and provide appropriate feedback and insights<\/li>\n<\/ul>\n<p><strong><span style=\"text-decoration: underline\">The Person:<\/span><\/strong><\/p>\n<ul>\n<li>Degree holder<\/li>\n<li>At least 8 years of marketing experience working in large scale companies, technology background a plus<\/li>\n<li>Strong strategic marketing planning and execution skills<\/li>\n<li>Excellent communications and presentation skills, English and Chinese a must<\/li>\n<li>Strong coordination and collaboration skills with other departments, acting as the key project manager<\/li>\n<li>Creative, innovative and driven. Willing to think outside the box<\/li>\n<li>Strong growth mindset<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>The Job: Develop and manage marketing campaigns for brand positioning and collect relevant business insights Help to build strong brand awareness across different business initiatives within the technology and innovation unit Plan and define market\u00a0segmentation\u00a0to help drive engagement to the appropriate target audience Design go-to-market plans and programmes based on market analysis Define market\u00a0segmentation\u00a0and develop&hellip;<\/p>\n","protected":false},"template":"","wpbb_job_industry":[48],"wpbb_job_location":[1003],"wpbb_job_type":[9],"wpbb_job_skill":[],"wpbb_job_locationType":[],"acf":[],"_links":{"self":[{"href":"https:\/\/welovesalt.com\/hk\/wp-json\/wp\/v2\/wpbb_job\/38744"}],"collection":[{"href":"https:\/\/welovesalt.com\/hk\/wp-json\/wp\/v2\/wpbb_job"}],"about":[{"href":"https:\/\/welovesalt.com\/hk\/wp-json\/wp\/v2\/types\/wpbb_job"}],"wp:attachment":[{"href":"https:\/\/welovesalt.com\/hk\/wp-json\/wp\/v2\/media?parent=38744"}],"wp:term":[{"taxonomy":"wpbb_job_industry","embeddable":true,"href":"https:\/\/welovesalt.com\/hk\/wp-json\/wp\/v2\/wpbb_job_industry?post=38744"},{"taxonomy":"wpbb_job_location","embeddable":true,"href":"https:\/\/welovesalt.com\/hk\/wp-json\/wp\/v2\/wpbb_job_location?post=38744"},{"taxonomy":"wpbb_job_type","embeddable":true,"href":"https:\/\/welovesalt.com\/hk\/wp-json\/wp\/v2\/wpbb_job_type?post=38744"},{"taxonomy":"wpbb_job_skill","embeddable":true,"href":"https:\/\/welovesalt.com\/hk\/wp-json\/wp\/v2\/wpbb_job_skill?post=38744"},{"taxonomy":"wpbb_job_locationType","embeddable":true,"href":"https:\/\/welovesalt.com\/hk\/wp-json\/wp\/v2\/wpbb_job_locationType?post=38744"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}