Analyst – Customer & Marketing

£45000.00 - £55000.00 per annum + bonus & discounts

Customer & Marketing Insight Analyst

National Retailer 🛒🛍️

Salary: £45k – £55k plus bonus & bens

Location: 100% REMOTE OR hybrid 1-2 days in office (Hampshire)

Join this much-loved British Retailer as they embark on a journey of digital and data transformation.

Further to the appointment of an industry legend in customer marketing and loyalty, there follows the scaling of multiple teams across Data Science, Analytics, CRM and Digital.

With this in mind, we’re hiring for a number of Customer & Marketing Insight Analysts to join the centralised Data Science & Analytics function, delivering a range of projects across CRM, customer insight and campaign measurement.

This will include deep dive, and exploratory customer insights projects, to identify trends in large swathes of customer and digital data, in order to answer questions from senior stakeholders around customer behaviour, engagement, customer health and churn.

You will also conduct campaign analysis, utilising your findings to constantly drive improvement around campaign performance and CRM.

You will need to be an adaptable Analyst, with the ability to employ a variety of statistical analytics techniques including segmentation, clustering, predictive analytics and modelling in order to help predict customer buying behaviour and contribute to future plans for the retail business. generate actionable insights. As well as campaign reporting, data visualisation and data storytelling.

Current and future projects include:

  • Market Places, understanding the opportunity here from their existing and prospective customer base
  • Loyalty and Engagement
  • Small Formats – the business will be launching a small formats model, which will require geospatial analysis as well as using current customer insights to determine product ranges, promotions and marketing
  • Hyper Personalisation
  • Working with the Digital Team to improve understanding around retail media
  • Coupon at Till

Technically they operate a Snowflake and DataBricks environment, leveraging SQL to extract data and R and Python for modelling and statistical analysis, building code and tools. They also have PowerBI for data visualization, but any similar tool will be considered.

Experience required:

  • Educated to a degree level in a numerate subject: Mathematics, Machine Learning, Computer Science, Statistics, Chemistry, Physics, Engineering etc.
  • A background in customer insight and marketing analytics is essential, to optimise customer journeys and improve customer retention and loyalty
  • Demonstrates creativity in problem solving and keen to bring new ideas to the room
  • Ability to work with data from multiple sources, including digital, to provide robust solutions and insights
  • Strong analytics skills in SQL, coupled with Python or R essential
  • Passionate about embedding data at the heart of decision making, driving insights led thinking for customer and marketing purposes
  • Strong skills in stakeholder management and a desire to work in a business facing capacity

Job Information

Job Reference: JO-2403-342265
Salary: £45000.00 - £55000.00 per annum + bonus & discounts
Salary per: annum
Job Duration:
Job Start Date: ASAP
Job Location:
Job Industry:

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Analyst - Customer & Marketing

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