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Marketing & Communications
Marketing & Communication Jobs UK & Europe: Salt Digital Recruitment Agency
Marketing encompasses many disciplines, both client-side and agency, from top-level brand strategy to PR and internal communication. Salt’s recruiters will find the best marketing job and workplace for you to use your skills effectively. Our expert recruitment team places Marketing, PR and communications professionals across UK and Europe, from junior to mid and senior-level roles including CMOs and board-level positions.
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Job Industry: Marketing & Communications
A global hospitality company is currently seeking a candidate for the position of Head of PR & Communications EMEA. This executive role involves developing and implementing the overall public relations…
Ecommerce Marketing Executive | Retail/Lifestyle/Fashion Wakefield (5 days office based) £30-35k This heritage, family born brand is looking for a bright, eager Ecommerce Marketing Executive to join their small team.…
Digital PR and Content Specialist Music/Professional Audio £35-£40K Remote working UK only I am currently on the hunt for a broad digital communications and content specialist who is a bit…
My client, a leading travel brand in the UK, is on the hunt for an interim Brand Marketing Manager who can start immediately for an initial 3-month contract. This role…
Head of PR and Communications London or Berlin hybrid A global hospitality company is currently seeking a candidate for the position of Head of PR & Communications EMEA. This executive…
Account Executive PR - Fashion £24,000 - £26,000 Company My client is an award-winning boutique communications agency specialising in the Fashion and Beauty sector, and they are now on the…
Internal Communications Manager - Hospitality & Leisure St Alban's (3 days office based and 2 remotes) £55,000 OTE I am currently seeking an Internal Communications Manager to join a small…
My client, a leading drinks brand, is on the hunt for an interim Marketing Director to lead a small team on a maternity cover contract. The ideal candidate will have…
JOB TITLE: Product Marketing Manager SALARY: Circa £60k LOCATION: Manchester (Hybrid- 1 day in the office) Overview: · Really exciting opportunity to join an exciting Fintech business, with huge growth…
My client, a global beauty brand, is on the hunt for a Trade Marketing Manager on a maternity cover contract starting ASAP. In this role, you will join a London-based…
Brand Marketing Lead Manchester/Remote/Hybrid Salary: £60-90,000 dependent on experience Consumer Goods Electronics The Brand: Salt has exclusively partnered with a global retail consumer group on their digital transformation. This particular…
Head of Media Relations - Renowned Welfare Charity London Hybrid working £48-£50K plus benefits I am beyond excited to be bringing this Head of Media Relations role to market on…
Salary information and career progression
| Junior Marketing Executive | £20,000 - £25,000 |
| Marketing Executive | £25,000 - £32,000 |
| Marketing Manager | £32,500 - £50,000 |
| Senior Marketing Manager | £50,000 - £65,000 |
| Marketing Director | £80,000+ |
Opportunity
The Marketing industry has consistently grown in recent years, largely due to an increase in data-driven, and measurable marketing techniques, often encapsulated by the term Digital Marketing.
Furthermore, industry experts say that the marketing industry will never be strongly affected by economic downturns as companies usually continue to invest in the acquisition of new customers and retention of legacy customers via marketing measures.
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Popular industries for Marketing and Communication roles
Marketing and Communications roles are present in some form in every company on earth. Businesses do not exist without potential customers or clients being made aware of their products or services. Some organisations have huge marketing teams, for others it may just be a small part of one person’s job. We can all relate to an advertisement or a campaign that has been run by a big global brand to increase our awareness of them.
Some companies use marketing, advertising and PR agencies so there are many roles that are “agency-side” as opposed to “client-side”. There is also a relatively large number of not-for-profit organisations, which depend on talented marketers, such as educational institutions and charities.
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Recent changes in the industry
With the growing importance of digital, companies have complemented most traditional marketing channels with digital ones, such as email and search marketing. The consumer purchase behaviour has also become more complex. Nowadays consumers tend to inform themselves about products online by reading reviews and comparing different brands, before coming back at a later point to purchase the product. On top of this, customers now favour exclusive and personalised experiences both in-store and online. Since marketing is paramount in influencing consumers at all the brand touch points, it is crucial that specialists in this field have a knowledge of all digital marketing channels to combine them in an integrated way.
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Future prospects
Compared to other industries, the percentage of unemployed Marketing Professionals is extremely low in the United Kingdom. The future prospects for professionals within this field depend on the size of the company. In large agencies, you usually start off in an assistant or junior position but have the chance to climb up the career ladder within three to five years and get a senior role in your specialist field.
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Salt’s advice for getting a Marketing & Communications role
Employers’ requirements
Employers will expect Marketing Professionals to be tech-savvy and up-to-date on marketing trends. Candidates will also be expected to have strong communication, teamwork and content creation skills, the ability to plan, implement and manage marketing campaigns, and evidence of using resources in a creative way. More technical Marketing roles like SEO and PPC also require an understanding of specialist tools and Google Analytics.
CV requirements
CV requirements for Marketing jobs depend strongly on the area or specialism that you work in. There are a couple of core competencies which should not be missed on any marketing CV, such as the capability of managing multiple campaigns at the same time, creative talent in order to come up with innovative ideas, attention to detail and the ability to work under high pressure. Besides that, hiring managers prefer CVs with analytics and presentation experience. Qualitative and quantitative market research is considered as a big bonus as well.
Interview preparation
In no other industry is it so crucial to market yourself in an interview and establish the right chemistry with the interviewer as in marketing. Not only does this demonstrate your confidence and communication skills, it also shows you are able to market products or services in the right way to a target audience.
Almost every marketing interview consists of a behavioural interview aspect. In this part the hiring manager asks the jobseeker a few questions to evaluate if they are in line with the company culture and if they are suitable for the role. Commonly asked questions include:
- What challenges are you looking for in this role?
- What is your biggest strength / weakness?
- What do you know about our business?
- Can you work effectively and efficiently within budgetary constraints?
- Please give an example of a successful marketing campaign that you have run in the past.
Educational requirements
In most cases the educational requirements for an entry-level Marketing position is a bachelor’s degree. Degrees in digital marketing, marketing, media and communications, advertising, business or journalism are often considered advantageous. However, relevant experience is sometimes just as a valued as a university degree.
Top Tip
"Although you can never be ‘overdressed’ for an interview, make sure you thoroughly research the business; look at the ‘about us’ page where often there will be photos of staff, this will give you a perfect gauge of the environment. "
— Lizzie Harding, Practice DirectorSpeak with Lizzie Harding about Marketing & Communications
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