{"id":792073,"date":"2025-01-10T04:58:35","date_gmt":"2025-01-10T04:58:35","guid":{"rendered":"https:\/\/welovesalt.com\/mena\/jobs\/%wpbb_job_industry%\/head-of-fx-marketing-trading-platform\/"},"modified":"2025-01-21T11:32:14","modified_gmt":"2025-01-21T11:32:14","slug":"head-of-fx-marketing-trading-platform-792073","status":"publish","type":"wpbb_job","link":"https:\/\/welovesalt.com\/mena\/jobs\/marketing\/digital-marketing\/head-of-fx-marketing-trading-platform-792073\/","title":{"rendered":"Head of FX Marketing &#8211; Trading Platform"},"content":{"rendered":"<p>A global cross-asset trading platform servicing over 120 countries, dedicated to empowering individuals and investors with innovative financial tools. The platform offers features such as spot trading, derivatives trading, card-based crypto purchases, and portfolio diversification across assets like crypto, commodities, indices, stocks, and forex, all under a secure asset custodian.<\/p>\n<\/p>\n<p><strong>Role Description<\/strong><\/p>\n<p>As Head of Marketing, you will spearhead strategies to position the organization as a leader in the fintech industry, focusing on customer acquisition, brand visibility, and long-term engagement. This role emphasizes collaboration with senior leadership, product, and sales teams to align marketing with overarching business goals while navigating a competitive and regulated market landscape.<\/p>\n<\/p>\n<p><strong>Key Responsibilities:<\/strong><\/p>\n<ul>\n<li>Develop and implement a marketing strategy for fintech services such as lending, payments, and investments.<\/li>\n<li>Build a distinctive and recognizable brand reflecting the company&#8217;s core values.<\/li>\n<li>Oversee external communications to ensure consistent messaging across channels.<\/li>\n<li>Drive customer acquisition and retention using data-driven campaigns and insights.<\/li>\n<li>Utilize CRM and marketing automation tools to personalize customer experiences.<\/li>\n<li>Lead digital marketing efforts, including SEO, SEM, email marketing, and social media campaigns.<\/li>\n<li>Monitor campaign performance and optimize strategies using analytics tools.<\/li>\n<li>Conduct market research to guide product positioning and marketing strategies.<\/li>\n<li>Partner with product teams for go-to-market plans for new launches.<\/li>\n<li>Align marketing initiatives with sales efforts and provide necessary collateral.<\/li>\n<li>Ensure compliance with industry regulations in all marketing activities.<\/li>\n<\/ul>\n<p><strong>Qualifications and Skills:<\/strong><\/p>\n<ul>\n<li>Bachelor&#8217;s degree in Marketing, Business Administration, or a related field; MBA preferred.<\/li>\n<li>Over 8 years of marketing experience, including 3+ years in a leadership role in fintech.<\/li>\n<li>Expertise in marketing traditional financial services and fintech platforms.<\/li>\n<li>Proficiency in digital marketing tools (e.g., Google Analytics, HubSpot, Salesforce).<\/li>\n<li>Strong analytical, strategic planning, and team management skills.<\/li>\n<li>Knowledge of industry regulations and compliance practices.<\/li>\n<li>Proven ability to manage budgets and achieve high ROI.<\/li>\n<\/ul>\n<p>Salt is acting as an Employment Agency in relation to this vacancy.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A global cross-asset trading platform servicing over 120 countries, dedicated to empowering individuals and investors with innovative financial tools. The platform offers features such as spot trading, derivatives trading, card-based crypto purchases, and portfolio diversification across assets like crypto, commodities, indices, stocks, and forex, all under a secure asset custodian. Role Description As Head of&hellip;<\/p>\n","protected":false},"template":"","wpbb_job_industry":[50],"wpbb_job_location":[714],"wpbb_job_type":[9],"wpbb_job_skill":[],"wpbb_job_locationType":[],"class_list":["post-792073","wpbb_job","type-wpbb_job","status-publish","hentry","wpbb_job_industry-digital-marketing","wpbb_job_location-uae-dubai","wpbb_job_type-permanent"],"acf":[],"_links":{"self":[{"href":"https:\/\/welovesalt.com\/mena\/wp-json\/wp\/v2\/wpbb_job\/792073","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/welovesalt.com\/mena\/wp-json\/wp\/v2\/wpbb_job"}],"about":[{"href":"https:\/\/welovesalt.com\/mena\/wp-json\/wp\/v2\/types\/wpbb_job"}],"wp:attachment":[{"href":"https:\/\/welovesalt.com\/mena\/wp-json\/wp\/v2\/media?parent=792073"}],"wp:term":[{"taxonomy":"wpbb_job_industry","embeddable":true,"href":"https:\/\/welovesalt.com\/mena\/wp-json\/wp\/v2\/wpbb_job_industry?post=792073"},{"taxonomy":"wpbb_job_location","embeddable":true,"href":"https:\/\/welovesalt.com\/mena\/wp-json\/wp\/v2\/wpbb_job_location?post=792073"},{"taxonomy":"wpbb_job_type","embeddable":true,"href":"https:\/\/welovesalt.com\/mena\/wp-json\/wp\/v2\/wpbb_job_type?post=792073"},{"taxonomy":"wpbb_job_skill","embeddable":true,"href":"https:\/\/welovesalt.com\/mena\/wp-json\/wp\/v2\/wpbb_job_skill?post=792073"},{"taxonomy":"wpbb_job_locationType","embeddable":true,"href":"https:\/\/welovesalt.com\/mena\/wp-json\/wp\/v2\/wpbb_job_locationType?post=792073"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}