{"id":838160,"date":"2025-04-15T09:44:12","date_gmt":"2025-04-15T08:44:12","guid":{"rendered":"https:\/\/welovesalt.com\/mena\/jobs\/%wpbb_job_industry%\/senior-copywriter"},"modified":"2025-05-30T12:25:47","modified_gmt":"2025-05-30T11:25:47","slug":"senior-copywriter-838160","status":"archive","type":"wpbb_job","link":"https:\/\/welovesalt.com\/mena\/jobs\/creative\/account-management\/senior-copywriter-838160","title":{"rendered":"Senior Copywriter"},"content":{"rendered":"<p><strong>Luxury Content Creation &amp; Brand Storytelling:<\/strong><\/p>\n<ul>\n<li>Craft exceptional, emotionally resonant narratives that convey the unique value proposition of the clients premium developments<\/li>\n<li>Develop sophisticated, culturally nuanced copy that appeals to HNWI and luxury property buyers<\/li>\n<li>Create distinctive brand voice guidelines specific to the clients luxury positioning<\/li>\n<li>Conceptualize compelling headlines, taglines, and key messages for flagship properties<\/li>\n<\/ul>\n<p><strong>Bilingual Excellence &amp; Cultural Adaptation:<\/strong><\/p>\n<ul>\n<li>Demonstrate native-level writing proficiency in both Arabic and English<\/li>\n<li>Lead transcreation (not just translation) between languages, ensuring emotional and cultural equivalence<\/li>\n<li>Adapt messaging to resonate with both local Emirati sensibilities and international luxury standards<\/li>\n<li>Ensure terminology consistency across languages through creation and maintenance of a luxury real estate glossary<\/li>\n<\/ul>\n<p><strong>Multi-Channel Content Leadership:<\/strong><\/p>\n<ul>\n<li>Direct the creation of premium marketing collateral including brochures, presentations, and sales tools<\/li>\n<li>Develop sophisticated EDM campaigns targeting high-value prospects<\/li>\n<li>Craft compelling digital content for web, social, and digital platforms<\/li>\n<li>Write persuasive copy for print advertising and OOH campaigns<\/li>\n<\/ul>\n<p><strong>Strategic Input &amp; Collaboration:<\/strong><\/p>\n<ul>\n<li>Partner with marketing to develop distinctive positioning for each development<\/li>\n<li>Collaborate with design team to ensure harmony between visual language and written narrative<\/li>\n<li>Work with digital marketing specialists to optimize content for luxury buyer journeys<\/li>\n<li>Provide expert guidance to junior writers and external agencies on brand voice<\/li>\n<\/ul>\n<p><strong>Quality Assurance &amp; Performance:<\/strong><\/p>\n<ul>\n<li>Establish and enforce rigorous quality standards for all luxury content<\/li>\n<li>Analyze performance metrics to continuously refine messaging approach<\/li>\n<li>Stay informed on global luxury real estate trends and competitor communications<\/li>\n<li>Conduct regular audits of content effectiveness across channels<\/li>\n<\/ul>\n<p>Salt is acting as an Employment Agency in relation to this vacancy.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Luxury Content Creation &amp; Brand Storytelling: Craft exceptional, emotionally resonant narratives that convey the unique value proposition of the clients premium developments Develop sophisticated, culturally nuanced copy that appeals to HNWI and luxury property buyers Create distinctive brand voice guidelines specific to the clients luxury positioning Conceptualize compelling headlines, taglines, and key messages for flagship&hellip;<\/p>\n","protected":false},"template":"","wpbb_job_industry":[1059],"wpbb_job_location":[714],"wpbb_job_type":[9],"wpbb_job_skill":[],"wpbb_job_locationType":[],"class_list":["post-838160","wpbb_job","type-wpbb_job","status-archive","hentry","wpbb_job_industry-account-management","wpbb_job_location-uae-dubai","wpbb_job_type-permanent"],"acf":[],"_links":{"self":[{"href":"https:\/\/welovesalt.com\/mena\/wp-json\/wp\/v2\/wpbb_job\/838160","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/welovesalt.com\/mena\/wp-json\/wp\/v2\/wpbb_job"}],"about":[{"href":"https:\/\/welovesalt.com\/mena\/wp-json\/wp\/v2\/types\/wpbb_job"}],"wp:attachment":[{"href":"https:\/\/welovesalt.com\/mena\/wp-json\/wp\/v2\/media?parent=838160"}],"wp:term":[{"taxonomy":"wpbb_job_industry","embeddable":true,"href":"https:\/\/welovesalt.com\/mena\/wp-json\/wp\/v2\/wpbb_job_industry?post=838160"},{"taxonomy":"wpbb_job_location","embeddable":true,"href":"https:\/\/welovesalt.com\/mena\/wp-json\/wp\/v2\/wpbb_job_location?post=838160"},{"taxonomy":"wpbb_job_type","embeddable":true,"href":"https:\/\/welovesalt.com\/mena\/wp-json\/wp\/v2\/wpbb_job_type?post=838160"},{"taxonomy":"wpbb_job_skill","embeddable":true,"href":"https:\/\/welovesalt.com\/mena\/wp-json\/wp\/v2\/wpbb_job_skill?post=838160"},{"taxonomy":"wpbb_job_locationType","embeddable":true,"href":"https:\/\/welovesalt.com\/mena\/wp-json\/wp\/v2\/wpbb_job_locationType?post=838160"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}