{"id":838305,"date":"2025-04-17T11:34:36","date_gmt":"2025-04-17T10:34:36","guid":{"rendered":"https:\/\/welovesalt.com\/mena\/jobs\/%wpbb_job_industry%\/marketing-director"},"modified":"2025-06-01T12:25:25","modified_gmt":"2025-06-01T11:25:25","slug":"marketing-director-838305","status":"archive","type":"wpbb_job","link":"https:\/\/welovesalt.com\/mena\/jobs\/marketing\/digital-marketing\/marketing-director-838305","title":{"rendered":"Marketing Director"},"content":{"rendered":"<p><strong>Company:<\/strong> Leading Property Developer<\/p>\n<p><strong>Role Overview<\/strong><\/p>\n<p>We are seeking a dynamic and strategic <strong>Marketing Director<\/strong> to lead the development and execution of the marketing strategy for a major developer. This role is pivotal in positioning the brand, driving high-impact campaigns, and ensuring consistent visibility across local and international markets. The ideal candidate will blend creative leadership with commercial acumen to deliver measurable brand equity and lead-generation success.<\/p>\n<p><strong>Key Responsibilities<\/strong><\/p>\n<p><strong>Marketing Strategy &amp; Execution:<\/strong><\/p>\n<ul>\n<li>Develop and implement an integrated marketing strategy encompassing digital, brand, PR, advertising, and promotional initiatives to support business growth and brand positioning.<\/li>\n<li>Create and manage the annual marketing budget, with clear action plans, KPIs\/KPMs, and ROI tracking.<\/li>\n<li>Strengthen the brand equity in the marketplace while maintaining consistency in brand promise and messaging across all platforms.<\/li>\n<\/ul>\n<p><strong>Lead Generation &amp; Campaigns:<\/strong><\/p>\n<ul>\n<li>Drive high-performing, multi-channel marketing campaigns that generate qualified leads and enhance online brand visibility and reputation.<\/li>\n<li>Build and execute a comprehensive events and promotional calendar to support project launches and corporate milestones.<\/li>\n<li>Oversee the planning and delivery of ATL\/BTL campaigns, including digital, TVCs, video content, exhibitions, and experiential activations.<\/li>\n<li>Collaborate with agencies, media buyers, and service providers-setting performance expectations and ensuring alignment with brand standards.<\/li>\n<li>Establish a strategic partnership and affiliate marketing framework to broaden brand reach and impact.<\/li>\n<\/ul>\n<p><strong>Digital &amp; Social Media Strategy:<\/strong><\/p>\n<ul>\n<li>Lead the development and execution of a strong digital and social media strategy to boost online engagement, website traffic, and customer acquisition.<\/li>\n<li>Ensure alignment with brand objectives while embracing innovation in digital channels, influencer collaborations, and data-driven campaign optimization.<\/li>\n<\/ul>\n<p><strong>Market Research &amp; Intelligence:<\/strong><\/p>\n<ul>\n<li>Oversee market research, competitive analysis, and pricing intelligence to inform development strategy and portfolio decisions.<\/li>\n<li>Support CRM integration and usage to ensure alignment with marketing needs and customer insight tracking.<\/li>\n<li>Lead post-engagement interviews and customer feedback initiatives to identify trends and recommend improvements.<\/li>\n<li>Identify emerging markets and growth opportunities, aligning promotional strategies accordingly.<\/li>\n<\/ul>\n<p><strong>About You<\/strong><\/p>\n<p><strong>Experience:<\/strong><\/p>\n<ul>\n<li>14+ years in marketing, with a minimum of 3 years in a senior leadership role.<\/li>\n<li>At least 6 years of managerial experience, preferably within the <strong>real estate<\/strong> or global brand sector<\/li>\n<\/ul>\n<p><strong>Expertise &amp; Skills:<\/strong><\/p>\n<ul>\n<li>Energetic and strategic marketing leader with strong creative vision and business orientation.<\/li>\n<li>Proven success in brand development, product launches, and lead generation campaigns.<\/li>\n<li>Skilled in traditional and digital marketing, media planning, and agency management.<\/li>\n<li>Ideally knowledge of the Abu Dhabi real estate market and regulatory landscape.<\/li>\n<li>Excellent analytical, negotiation, and problem-solving skills.<\/li>\n<li>Exceptional communication, presentation, and stakeholder engagement abilities.<\/li>\n<\/ul>\n<p>Salt is acting as an Employment Agency in relation to this vacancy.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Company: Leading Property Developer Role Overview We are seeking a dynamic and strategic Marketing Director to lead the development and execution of the marketing strategy for a major developer. This role is pivotal in positioning the brand, driving high-impact campaigns, and ensuring consistent visibility across local and international markets. The ideal candidate will blend creative&hellip;<\/p>\n","protected":false},"template":"","wpbb_job_industry":[50],"wpbb_job_location":[730],"wpbb_job_type":[9],"wpbb_job_skill":[],"wpbb_job_locationType":[],"class_list":["post-838305","wpbb_job","type-wpbb_job","status-archive","hentry","wpbb_job_industry-digital-marketing","wpbb_job_location-uae-abu-dhabi","wpbb_job_type-permanent"],"acf":[],"_links":{"self":[{"href":"https:\/\/welovesalt.com\/mena\/wp-json\/wp\/v2\/wpbb_job\/838305","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/welovesalt.com\/mena\/wp-json\/wp\/v2\/wpbb_job"}],"about":[{"href":"https:\/\/welovesalt.com\/mena\/wp-json\/wp\/v2\/types\/wpbb_job"}],"wp:attachment":[{"href":"https:\/\/welovesalt.com\/mena\/wp-json\/wp\/v2\/media?parent=838305"}],"wp:term":[{"taxonomy":"wpbb_job_industry","embeddable":true,"href":"https:\/\/welovesalt.com\/mena\/wp-json\/wp\/v2\/wpbb_job_industry?post=838305"},{"taxonomy":"wpbb_job_location","embeddable":true,"href":"https:\/\/welovesalt.com\/mena\/wp-json\/wp\/v2\/wpbb_job_location?post=838305"},{"taxonomy":"wpbb_job_type","embeddable":true,"href":"https:\/\/welovesalt.com\/mena\/wp-json\/wp\/v2\/wpbb_job_type?post=838305"},{"taxonomy":"wpbb_job_skill","embeddable":true,"href":"https:\/\/welovesalt.com\/mena\/wp-json\/wp\/v2\/wpbb_job_skill?post=838305"},{"taxonomy":"wpbb_job_locationType","embeddable":true,"href":"https:\/\/welovesalt.com\/mena\/wp-json\/wp\/v2\/wpbb_job_locationType?post=838305"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}