{"id":875279,"date":"2025-07-11T05:34:31","date_gmt":"2025-07-11T04:34:31","guid":{"rendered":"https:\/\/welovesalt.com\/mena\/jobs\/%wpbb_job_industry%\/aso-seo-specialist"},"modified":"2025-07-11T05:34:31","modified_gmt":"2025-07-11T04:34:31","slug":"asoseo-specialist-875279","status":"publish","type":"wpbb_job","link":"https:\/\/welovesalt.com\/mena\/jobs\/marketing\/digital-marketing\/asoseo-specialist-875279","title":{"rendered":"ASO\/SEO Specialist"},"content":{"rendered":"<p><strong>Marketing Department |<\/strong><\/p>\n<p><strong>Reports to:<\/strong> CMO<\/p>\n<p> <strong>Purpose of the Role<\/strong><\/p>\n<p>To improve organic discoverability and ranking across app stores and search engines by implementing and optimizing hands-on ASO (App Store Optimization) and SEO (Search Engine Optimization) strategies.<\/p>\n<p> <strong>Key Responsibilities &amp; Metrics<\/strong><\/p>\n<ul>\n<li><strong>App Store Optimization (ASO)<\/strong> &#8211; Optimize app titles, descriptions, keywords, and visuals across iOS and Android stores.<\/li>\n<li><em>Metric:<\/em> Ranking improvement for target keywords | Increase in organic app installs<\/li>\n<li><strong>Search Engine Optimization (SEO)<\/strong> &#8211; Conduct keyword research, on-page optimization, backlink strategy, and technical audits.<\/li>\n<li><em>Metric:<\/em> Organic website traffic growth | SERP ranking improvements<\/li>\n<li><strong>Content Optimization<\/strong> &#8211; Collaborate with content and web teams to align SEO\/ASO strategies with published materials.<\/li>\n<li><em>Metric:<\/em> Keyword-rich content delivery | Improved page engagement and time on site<\/li>\n<li><strong>Performance Tracking &amp; Analytics<\/strong> &#8211; Monitor and report on rankings, traffic, and install metrics using tools like Google Search Console, AppTweak, AppFigures, SensorTower, SEMrush, or others<\/li>\n<li><em>Metric:<\/em> Weekly and monthly reports with actionable insights<\/li>\n<li><strong>Competitor Benchmarking<\/strong> &#8211; Analyze competitors&#8217; strategies in app stores and search engines.<\/li>\n<li><em>Metric:<\/em> Weekly and monthly competitive review and performance comparison<\/li>\n<li><strong>Experimentation &amp; A\/B Testing<\/strong> &#8211; Run experiments on app metadata, visuals, and website elements to drive performance.<\/li>\n<li><em>Metric:<\/em> Improved conversion rates for installs or click-throughs<\/li>\n<\/ul>\n<p> <strong>Qualifications:<\/strong><\/p>\n<ul>\n<li>3-5 years of hands-on ASO and SEO experience<\/li>\n<li>Proven track record in growing organic traffic and installs<\/li>\n<li>Familiarity with ASO tools (AppTweak, SensorTower, etc.) and SEO platforms (SEMrush, Ahrefs, Google Search Console)<\/li>\n<li>Experience working in mobile-first or app-focused environments<\/li>\n<li>Basic understanding of HTML, CMS platforms, and analytics tagging<\/li>\n<\/ul>\n<p> <strong>Skills:<\/strong><\/p>\n<ul>\n<li>ASO Strategy &amp; Execution<\/li>\n<li>SEO On-Page &amp; Technical Optimization<\/li>\n<li>Keyword Research &amp; Analysis<\/li>\n<li>Performance Reporting &amp; Insight Generation<\/li>\n<li>Competitor Analysis &amp; Benchmarking<\/li>\n<\/ul>\n<p> <strong>Competencies:<\/strong><\/p>\n<ul>\n<li><strong>Analytical Thinking<\/strong> &#8211; Interprets data to drive performance improvements.<\/li>\n<li><strong>Hands-On Execution<\/strong> &#8211; Operates independently and delivers tangible results.<\/li>\n<li><strong>Detail Orientation<\/strong> &#8211; Ensures all metadata, tags, and structure are accurate and strategic.<\/li>\n<li><strong>Growth-Driven<\/strong> &#8211; Constantly seeks performance gains across organic channels.<\/li>\n<\/ul>\n<p>Salt is acting as an Employment Agency in relation to this vacancy.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketing Department | Reports to: CMO Purpose of the Role To improve organic discoverability and ranking across app stores and search engines by implementing and optimizing hands-on ASO (App Store Optimization) and SEO (Search Engine Optimization) strategies. Key Responsibilities &amp; Metrics App Store Optimization (ASO) &#8211; Optimize app titles, descriptions, keywords, and visuals across iOS&hellip;<\/p>\n","protected":false},"template":"","wpbb_job_industry":[50],"wpbb_job_location":[714],"wpbb_job_type":[9],"wpbb_job_skill":[],"wpbb_job_locationType":[],"class_list":["post-875279","wpbb_job","type-wpbb_job","status-publish","hentry","wpbb_job_industry-digital-marketing","wpbb_job_location-uae-dubai","wpbb_job_type-permanent"],"acf":[],"_links":{"self":[{"href":"https:\/\/welovesalt.com\/mena\/wp-json\/wp\/v2\/wpbb_job\/875279","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/welovesalt.com\/mena\/wp-json\/wp\/v2\/wpbb_job"}],"about":[{"href":"https:\/\/welovesalt.com\/mena\/wp-json\/wp\/v2\/types\/wpbb_job"}],"wp:attachment":[{"href":"https:\/\/welovesalt.com\/mena\/wp-json\/wp\/v2\/media?parent=875279"}],"wp:term":[{"taxonomy":"wpbb_job_industry","embeddable":true,"href":"https:\/\/welovesalt.com\/mena\/wp-json\/wp\/v2\/wpbb_job_industry?post=875279"},{"taxonomy":"wpbb_job_location","embeddable":true,"href":"https:\/\/welovesalt.com\/mena\/wp-json\/wp\/v2\/wpbb_job_location?post=875279"},{"taxonomy":"wpbb_job_type","embeddable":true,"href":"https:\/\/welovesalt.com\/mena\/wp-json\/wp\/v2\/wpbb_job_type?post=875279"},{"taxonomy":"wpbb_job_skill","embeddable":true,"href":"https:\/\/welovesalt.com\/mena\/wp-json\/wp\/v2\/wpbb_job_skill?post=875279"},{"taxonomy":"wpbb_job_locationType","embeddable":true,"href":"https:\/\/welovesalt.com\/mena\/wp-json\/wp\/v2\/wpbb_job_locationType?post=875279"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}