{"id":40307,"date":"2020-11-05T05:50:29","date_gmt":"2020-11-05T05:50:29","guid":{"rendered":"http:\/\/welovesalt.com\/my\/jobs\/%wpbb_job_industry%\/performance-marketing-specialist-2\/"},"modified":"2021-01-04T11:23:48","modified_gmt":"2021-01-04T11:23:48","slug":"performance-marketing-specialist-40307","status":"archive","type":"wpbb_job","link":"https:\/\/welovesalt.com\/my\/jobs\/marketing\/performance-marketing-specialist-40307\/","title":{"rendered":"Performance Marketing Specialist"},"content":{"rendered":"<p>A growing SaaS platform in South East Asia is looking for a Performance Marketing Specialist to drive digital marketing campaigns from conceptualisation to execution! Ultimately, you will be driving customer acquisition and engagement via acquisition funnels, conversion-focused paid acquisition, sales copywriting and content generation.<\/p>\n<\/p>\n<p>Your responsibilities:<\/p>\n<ul>\n<li>Developing &amp; optimizing acquisition campaigns on digital channels including Search, Display, Mobile, and Social.<\/li>\n<li>Identifying replicable marketing strategies, tactics and channels that address business pain points and convey product benefits to drive new customer acquisition &#8211; with an implement, test, and measure mindset<\/li>\n<li>Coordinate regular deep dives into the acquisition performance, build report models and analyze the performance of advertising campaigns.<\/li>\n<li>Setup, QA, run and analyze the results of A\/B tests<\/li>\n<li>Work closely with other teams and stakeholders to ensure acquisition goals are met.<\/li>\n<li>Develop, build and run A\/B tests across landing pages. Experience writing direct-response copy is a huge benefit.<\/li>\n<\/ul>\n<p><strong>Requirements:<\/strong><\/p>\n<ul>\n<li>Significant working experience in digital marketing with direct experience in Facebook advertising\/SEM<\/li>\n<li>Strong analytical skills &#8211; familiarity with analytics tools (Google Analytics, Adobe Analytics, or other equivalent analytics tools)<\/li>\n<li>Excellent proficiency in the English language (written proficiency in Malay or Mandarin will be an advantage)<\/li>\n<li>Proven experience writing and editing ad copies<\/li>\n<\/ul>\n<p>Click Apply now or reach out to Lynn at lychua@welovesalt.com to apply!<\/p>\n<p>Salt is acting as an Employment Agency in relation to this vacancy.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/counter.adcourier.com\/bHljaHVhLjEwNjUzLjEyMTEwQHNhbHQuYXBsaXRyYWsuY29t.gif\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A growing SaaS platform in South East Asia is looking for a Performance Marketing Specialist to drive digital marketing campaigns from conceptualisation to execution! Ultimately, you will be driving customer acquisition and engagement via acquisition funnels, conversion-focused paid acquisition, sales copywriting and content generation. Your responsibilities: Developing &amp; optimizing acquisition campaigns on digital channels including&hellip;<\/p>\n","protected":false},"template":"","wpbb_job_industry":[48],"wpbb_job_location":[1001],"wpbb_job_type":[9],"wpbb_job_skill":[],"wpbb_job_locationType":[],"acf":[],"_links":{"self":[{"href":"https:\/\/welovesalt.com\/my\/wp-json\/wp\/v2\/wpbb_job\/40307"}],"collection":[{"href":"https:\/\/welovesalt.com\/my\/wp-json\/wp\/v2\/wpbb_job"}],"about":[{"href":"https:\/\/welovesalt.com\/my\/wp-json\/wp\/v2\/types\/wpbb_job"}],"wp:attachment":[{"href":"https:\/\/welovesalt.com\/my\/wp-json\/wp\/v2\/media?parent=40307"}],"wp:term":[{"taxonomy":"wpbb_job_industry","embeddable":true,"href":"https:\/\/welovesalt.com\/my\/wp-json\/wp\/v2\/wpbb_job_industry?post=40307"},{"taxonomy":"wpbb_job_location","embeddable":true,"href":"https:\/\/welovesalt.com\/my\/wp-json\/wp\/v2\/wpbb_job_location?post=40307"},{"taxonomy":"wpbb_job_type","embeddable":true,"href":"https:\/\/welovesalt.com\/my\/wp-json\/wp\/v2\/wpbb_job_type?post=40307"},{"taxonomy":"wpbb_job_skill","embeddable":true,"href":"https:\/\/welovesalt.com\/my\/wp-json\/wp\/v2\/wpbb_job_skill?post=40307"},{"taxonomy":"wpbb_job_locationType","embeddable":true,"href":"https:\/\/welovesalt.com\/my\/wp-json\/wp\/v2\/wpbb_job_locationType?post=40307"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}