This article shares some of the marketing skills companies need right now. Check out below the list of hard and soft skills so you can make sure they are highlighted in your CV, LinkedIn profile, and applications when applying for a new job.
If you are currently looking for a new marketing job, we recommend looking at the list and upskilling yourself where possible and add new strings to your bow. FutureLearn is a great place to start for free online courses and this UK government resource pack.
Hard skills
- SEO
- Copywriting
- Content creation
- Video production and editing
- Data analytics
- Paid
- Behavioural analysis
- Social media marketing
- Search engine marketing
- Brand management
- Website design and understanding customer journey
Soft skills
Creativity
How can you show off your creativity to future employers? Did you achieve a certain result in a particularly original way? Businesses are looking for creative solutions and are in an unique position where they’re willing to hear more creative ideas.
Innovation
For some companies, the pandemic caused them to change their business strategy and embrace digital. They’re starting to think of new ways to reach customers, whether that’s through their website, social media marketing, or emails.
Adaptability
Do you remain unflappable in stressful situations? Do you have examples of how you adapted to tricky situations and embrace change? A positive attitude and open-minded professionalism is extremely important to businesses right now.
Collaboration
You may still be working from home permanently so the need for strong collaboration skills is even more important. Can you learn how your strengths can complement those of your colleagues to reach a business goal?
If you are looking for a new Marketing job, check out our website to see the latest opportunities.
Work in Tech? Check out this article of the top skills employers are looking for now.
