Develop and execute all online B2B marketing efforts to drive customer acquisitions and create brand awareness in countries worldwide
Create and implement strategies for International SEO, SEA, and remarketing to generate inbound marketing sales leads and drive new customer acquisitions through sign-ups
Lead the design and development of landing pages and provide input to development for other changes to make the strategy come to life on our international websites
Manage and lead a growing marketing team, including a Brand Marketing Specialist, Content Manager, external Design, Copywriting, and Online Specialists
Responsible for the yearly marketing budget and presenting the effectiveness of the budget to C-level executives
Collaborate with cross-functional teams such as Sales, Product, and Customer Success to ensure marketing efforts align with overall business objectives
Stay up-to-date with the latest marketing trends and tools to ensure continuous improvement of marketing strategies and tactics
Qualifications:
Bachelor’s degree in marketing, business, or a related field
At least 5 years of experience in B2B marketing, preferably in a SaaS company
Proven track record of driving customer acquisitions and creating brand awareness
Experience with International SEO, SEA, and remarketing to create inbound marketing-generated sales leads
Strong understanding of marketing automation tools such as HubSpot
Proficient in Google Analytics and other relevant marketing analytics tools
Excellent communication and interpersonal skills
Fluent in both Dutch and English
Preferable Qualifications:
Advanced degree in marketing, business, or a related field
Experience in a start-up to scale-up SaaS company
Experience leading a marketing team
Familiarity with the ticketing industry or event management industry
What You Get:
4 days at the office and 1 day working from home
25 vacation days
Opportunity to work for a fast-growing ticketing solution provider with a focus on automation, innovation, and service.
Salt is acting as an Employment Agency in relation to this vacancy.