Collaborate with the Paid Social Team Lead on the strategy, roadmap and priorities
Build and optimize campaigns in the paid social channel across the full marketing funnel (brand/prospecting/performance)
Analyze results on a daily basis and optimize your campaigns based on set KPI’s
Support local initiatives and tests, in close collaboration with local marketing teams
Test the latest advertising possibilities (alpha’s beta’s) and ensure G-Star is an early adopter.
Work closely with both internal stakeholders (Ecom, BI, UX, Creative and Regional teams) and external stakeholders (Facebook, agencies etc.)
Report into the Paid Social Team Lead
Here’s what you bring to the table:
A Bachelor’s or Master’s degree
A minimum of 2 years hands-on experience in efficiently
managing paid social campaigns across the full digital marketing funnel and experience in working with large budgets across multiple countries
You know how to represent your channel and have a drive to continuously seek for opportunities to improve channel performance that enables further scaling
Deep understanding of Facebook Business Manager and Google Analytics. Bonus if you have experience with Pinterest Ads Manager, Snap Ads Manager or Tiktok for Business manager.
Experience in working in cross functional teams and multi-regional teams
Experience with data feed management tooling, social advertising tooling and working with scripts is a plus
It’s a plus if you have agency experience – you have either worked at or with a digital marketing agency
You have great written and verbal communication skills in English. An additional language (Dutch, German, French) is a plus
Relevant experience in Fashion and/or Retail industry
G-STAR Skill Set:
You have a data driven mindset and strong analytical skills
You have a hands-on mentality
You are a team player with excellent communication skills. You are organized, detailed-oriented and able to manage multiple projects at one time
You are able to learn quickly and enjoy working in a fast-paced environment. You know how to set priorities and turn challenges into a solution.
You have a rock solid believe in the added value that paid social media can bring to the G-Star full marketing funnel
Have an intrinsic curiosity to stay up to date on the latest digital marketing and social media developments
Here’s what we bring to the table:
Beyond a competitive salary, working at G-Star brings many other perks and exciting opportunities: an awesome and diverse team that collaborates to change the game; a work environment that offers room for fun, inspiration and innovation; a clothing budget; a healthy, fresh and delicious lunch and even discounts in various fitness clubs and last but not least, a discount on a new bicycle.
Salt is acting as an Employment Agency in relation to this vacancy.