{"id":526914,"date":"2025-02-24T23:33:33","date_gmt":"2025-02-24T23:33:33","guid":{"rendered":"https:\/\/welovesalt.com\/nz\/jobs\/%wpbb_job_industry%\/cro-specialist"},"modified":"2025-03-19T04:29:24","modified_gmt":"2025-03-19T04:29:24","slug":"cro-specialist-526914","status":"publish","type":"wpbb_job","link":"https:\/\/welovesalt.com\/nz\/jobs\/marketing\/cro-specialist-526914","title":{"rendered":"CRO Specialist"},"content":{"rendered":"

Conversion Rate Optimisation (CRO) Specialist<\/strong><\/p>\n

Location:<\/strong> Melbourne (Hybrid – 2 days per week in-office)<\/p>\n

Salary:<\/strong> $130k – $140k + super (with performance-based incentives)<\/p>\n

Role Type:<\/strong> Full-time Permanent<\/p>\n

Our client is a leading digital marketplace in the luxury travel sector.<\/p>\n

They adopt a content-led marketing strategy, which has driven significant traffic to their website. Due to this growth, they have created a brand-new role for a CRO Specialist to further accelerate their digital success.<\/p>\n

If you’re passionate about improving digital experiences and driving conversions, this is the role for you!<\/p>\n

Key Objectives<\/strong><\/h2>\n

As a CRO Specialist, you will work across the entire user journey-from marketing channel entry to conversion endpoints-driving measurable improvements in business performance. You’ll take charge of ensuring their websites and digital experiences continually evolve to meet user needs, leveraging data analysis, UX\/UI best practices, and A\/B testing.<\/p>\n

What You’ll Be Doing<\/strong><\/h2>\n
    \n
  • Lead the optimisation of user experience (UX) and user interface (UI) to drive business growth<\/li>\n
  • Identify opportunities for conversion improvements and create initiatives to enhance performance<\/li>\n
  • Conduct A\/B and multivariate testing, heatmap analysis, and user behavior studies to optimise conversion points<\/li>\n
  • Collaborate with content teams to refine messaging and copy, improving engagement and conversions<\/li>\n
  • Provide regular reports on conversion metrics, test results, and their impact on revenue<\/li>\n
  • Stay ahead of industry trends, competitive strategies, and new tools to keep the platform at the forefront of the market<\/li>\n<\/ul>\n

    Required Skills & Experience<\/strong><\/h2>\n
      \n
    • 3+ years of experience in CRO, digital optimisation, or a similar role<\/li>\n
    • Proven track record of improving conversion rates and revenue metrics<\/li>\n
    • Strong proficiency with analytics tools (GA4 is a must) and testing platforms<\/li>\n
    • Experience with heatmapping and session recording tools<\/li>\n
    • Solid understanding of SEO principles and their impact on conversion<\/li>\n
    • Knowledge of UX\/UI best practices<\/li>\n
    • Experience in financial services or affiliate marketing is a plus<\/li>\n
    • Strong project management and stakeholder communication skills<\/li>\n<\/ul>\n

      What You’ll Receive<\/strong><\/h2>\n

      If you love travel, this role is for you! You’ll have the opportunity to work on an exciting product with a collaborative team of BAs, Product Owners, Developers, and Marketing professionals. You’ll also enjoy full autonomy in a nimble business that values your CRO expertise.<\/p>\n

      <\/p>\n","protected":false},"excerpt":{"rendered":"

      Conversion Rate Optimisation (CRO) Specialist Location: Melbourne (Hybrid – 2 days per week in-office) Salary: $130k – $140k + super (with performance-based incentives) Role Type: Full-time Permanent Our client is a leading digital marketplace in the luxury travel sector. They adopt a content-led marketing strategy, which has driven significant traffic to their website. Due to…<\/p>\n","protected":false},"template":"","wpbb_job_industry":[48],"wpbb_job_location":[1950,744],"wpbb_job_type":[9],"wpbb_job_skill":[],"wpbb_job_locationType":[],"class_list":["post-526914","wpbb_job","type-wpbb_job","status-publish","hentry","wpbb_job_industry-marketing","wpbb_job_location-australia","wpbb_job_location-melbourne","wpbb_job_type-permanent"],"acf":[],"_links":{"self":[{"href":"https:\/\/welovesalt.com\/nz\/wp-json\/wp\/v2\/wpbb_job\/526914","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/welovesalt.com\/nz\/wp-json\/wp\/v2\/wpbb_job"}],"about":[{"href":"https:\/\/welovesalt.com\/nz\/wp-json\/wp\/v2\/types\/wpbb_job"}],"wp:attachment":[{"href":"https:\/\/welovesalt.com\/nz\/wp-json\/wp\/v2\/media?parent=526914"}],"wp:term":[{"taxonomy":"wpbb_job_industry","embeddable":true,"href":"https:\/\/welovesalt.com\/nz\/wp-json\/wp\/v2\/wpbb_job_industry?post=526914"},{"taxonomy":"wpbb_job_location","embeddable":true,"href":"https:\/\/welovesalt.com\/nz\/wp-json\/wp\/v2\/wpbb_job_location?post=526914"},{"taxonomy":"wpbb_job_type","embeddable":true,"href":"https:\/\/welovesalt.com\/nz\/wp-json\/wp\/v2\/wpbb_job_type?post=526914"},{"taxonomy":"wpbb_job_skill","embeddable":true,"href":"https:\/\/welovesalt.com\/nz\/wp-json\/wp\/v2\/wpbb_job_skill?post=526914"},{"taxonomy":"wpbb_job_locationType","embeddable":true,"href":"https:\/\/welovesalt.com\/nz\/wp-json\/wp\/v2\/wpbb_job_locationType?post=526914"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}