{"id":11754,"date":"2022-09-19T22:07:39","date_gmt":"2022-09-19T21:07:39","guid":{"rendered":"http:\/\/welovesalt.com\/usa\/jobs\/%wpbb_job_industry%\/director-crm-email-arketing\/"},"modified":"2022-11-04T11:29:51","modified_gmt":"2022-11-04T11:29:51","slug":"director-crm-email-arketing-11754","status":"archive","type":"wpbb_job","link":"https:\/\/welovesalt.com\/usa\/jobs\/marketing\/insights-crm\/director-crm-email-arketing-11754","title":{"rendered":"Director, CRM &amp; Email arketing"},"content":{"rendered":"<p>Salt is partnering with the leading platform for commercial real estate to hire a<strong> Director of Email and CRM Marketing <\/strong>to lead the strategy for engagement and lifecycle efforts.<\/p>\n<p>In this role, you will determine the vision and strategy for life-cycle marketing across the product portfolio. You will need to be a strategic, agile, and organized marketer with experience across all aspects of customer life-cycle management (CRM, email marketing, mobile marketing, customer insights). You will build strategic roadmaps, multi-channel initiatives, personalized trigger campaigns, and customer segmentation; you be be accountable for channel testing methodology and optimization and life-cycle marketing programs with the ultimate goal of driving growth.<\/p>\n<p>You will: <\/p>\n<ul>\n<li>Own the global email marketing and life-cycle road-map for the entire product portfolio<\/li>\n<li>Build email audience segments, communication work flows, and trigger campaigns<\/li>\n<li>Partner with the marketing operations team to identify key drivers of pipeline influence<\/li>\n<li>Drive continuous optimization to improve key metrics and KPIs through audience analysis, email template analysis and constant A\/B testing<\/li>\n<li>Define goals, benchmarks, and key results for channel experiences and independent campaigns; analyze campaign data and develop reports to monitor performance<\/li>\n<li>Translate quantitative\/qualitative consumer data &amp; insights into a strong marketing strategy<\/li>\n<li>Effectively communicate performance and business impact to the broader business using data visualization<\/li>\n<li>Converse thoughtfully and effectively with executive leadership<\/li>\n<\/ul>\n<p>Salt is acting as an Employment Agency in relation to this vacancy.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Salt is partnering with the leading platform for commercial real estate to hire a Director of Email and CRM Marketing to lead the strategy for engagement and lifecycle efforts. In this role, you will determine the vision and strategy for life-cycle marketing across the product portfolio. You will need to be a strategic, agile, and&hellip;<\/p>\n","protected":false},"template":"","wpbb_job_industry":[26],"wpbb_job_location":[805],"wpbb_job_type":[9],"wpbb_job_skill":[],"wpbb_job_locationType":[],"class_list":["post-11754","wpbb_job","type-wpbb_job","status-archive","hentry","wpbb_job_industry-insights-crm","wpbb_job_location-texas","wpbb_job_type-permanent"],"acf":[],"_links":{"self":[{"href":"https:\/\/welovesalt.com\/usa\/wp-json\/wp\/v2\/wpbb_job\/11754","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/welovesalt.com\/usa\/wp-json\/wp\/v2\/wpbb_job"}],"about":[{"href":"https:\/\/welovesalt.com\/usa\/wp-json\/wp\/v2\/types\/wpbb_job"}],"wp:attachment":[{"href":"https:\/\/welovesalt.com\/usa\/wp-json\/wp\/v2\/media?parent=11754"}],"wp:term":[{"taxonomy":"wpbb_job_industry","embeddable":true,"href":"https:\/\/welovesalt.com\/usa\/wp-json\/wp\/v2\/wpbb_job_industry?post=11754"},{"taxonomy":"wpbb_job_location","embeddable":true,"href":"https:\/\/welovesalt.com\/usa\/wp-json\/wp\/v2\/wpbb_job_location?post=11754"},{"taxonomy":"wpbb_job_type","embeddable":true,"href":"https:\/\/welovesalt.com\/usa\/wp-json\/wp\/v2\/wpbb_job_type?post=11754"},{"taxonomy":"wpbb_job_skill","embeddable":true,"href":"https:\/\/welovesalt.com\/usa\/wp-json\/wp\/v2\/wpbb_job_skill?post=11754"},{"taxonomy":"wpbb_job_locationType","embeddable":true,"href":"https:\/\/welovesalt.com\/usa\/wp-json\/wp\/v2\/wpbb_job_locationType?post=11754"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}