{"id":30134,"date":"2025-02-14T22:22:42","date_gmt":"2025-02-14T22:22:42","guid":{"rendered":"https:\/\/welovesalt.com\/usa\/jobs\/%wpbb_job_industry%\/growth-marketing-manager-nyc\/"},"modified":"2025-04-01T12:28:31","modified_gmt":"2025-04-01T11:28:31","slug":"growth-marketing-manager-nyc-30134","status":"archive","type":"wpbb_job","link":"https:\/\/welovesalt.com\/usa\/jobs\/marketing\/digital-marketing\/growth-marketing-manager-nyc-30134","title":{"rendered":"Growth Marketing Manager – NYC"},"content":{"rendered":"

A high-growth consumer tech company is seeking a Growth Marketing Manager<\/strong> to drive paid acquisition marketing across digital and offline channels. This is an exciting opportunity to contribute to a data-driven, innovative, and fast-paced environment<\/strong>, helping scale a disruptive brand in the beauty and wellness industry<\/strong>.<\/p>\n

Role Overview:<\/strong><\/h3>\n

Reporting to the Senior Manager of Growth Marketing<\/strong>, this role will focus on developing and executing paid acquisition strategies, managing creative development, and optimizing campaigns to drive growth. The ideal candidate is both creative and analytical<\/strong>, capable of leveraging insights to fuel impactful marketing efforts.<\/p>\n

Key Responsibilities:<\/strong><\/h3>\n
    \n
  • Develop Growth Strategy:<\/strong> Own paid acquisition marketing for key products, with a strong focus on paid social<\/strong>, as well as podcasts, YouTube, direct mail, TV, and other digital and offline channels<\/strong>.<\/li>\n
  • Campaign Execution:<\/strong> Manage the end-to-end<\/strong> campaign process, including creative development, asset production, ad operations, and performance optimization.<\/li>\n
  • Creative Development:<\/strong> Lead the ideation and execution of high-performing ad creatives<\/strong>, working closely with video editors, production teams, and copywriters.<\/li>\n
  • Market & Consumer Research:<\/strong> Analyze the competitive landscape and consumer insights to develop compelling marketing creative.<\/li>\n
  • Performance Analysis:<\/strong> Monitor KPIs, analyze trends, and report on campaign performance to drive data-driven optimizations<\/strong>.<\/li>\n
  • Revenue & Conversion Growth:<\/strong> Spearhead creative innovation, A\/B testing, and funnel optimization<\/strong> to enhance acquisition and retention efforts.<\/li>\n
  • Cross-functional Collaboration:<\/strong> Work with internal Tech and Data Science teams<\/strong> to refine conversion strategies and improve campaign efficiency.<\/li>\n<\/ul>\n

    Experience & Qualifications:<\/strong><\/h3>\n
      \n
    • 2-4 years of experience<\/strong> in a highly analytical, fast-paced environment<\/strong> (consulting, investment banking, growth marketing, or a related field).<\/li>\n
    • Proven track record of managing complex marketing projects<\/strong> and delivering strong business results.<\/li>\n
    • Strong analytical skills with the ability to translate data into actionable strategies<\/strong>.<\/li>\n
    • Hands-on experience in paid social, media buying, and creative development<\/strong> is a plus.<\/li>\n
    • Excellent project management skills, with the ability to prioritize and execute multiple workstreams<\/strong> effectively.<\/li>\n
    • A strategic, problem-solving mindset<\/strong>, combining creative thinking with data-driven decision-making.<\/li>\n
    • Strong communication and stakeholder management skills<\/strong>.<\/li>\n
    • Passion for consumer behavior, growth marketing, and digital-first branding<\/strong>.<\/li>\n
    • Experience in the beauty, wellness, or DTC eCommerce space<\/strong> is a plus.<\/li>\n<\/ul>\n

      What’s on Offer:<\/strong><\/h3>\n
        \n
      • Competitive salary<\/strong> with performance-based compensation.<\/li>\n
      • Comprehensive health benefits,<\/strong> including medical, dental, and vision coverage.<\/li>\n
      • 401(k) with company match.<\/strong><\/li>\n
      • Stock options<\/strong> and performance-based incentives.<\/li>\n
      • Opportunities for career progression and leadership development.<\/strong><\/li>\n
      • A fast-paced, innovative culture<\/strong> where creativity and data-driven decisions fuel growth.<\/li>\n<\/ul>\n

        If you’re looking to make an impact in a disruptive, high-growth consumer brand<\/strong>, this is your chance to be part of a dynamic and forward-thinking team.<\/p>\n

        Please note this role is in-office 3 day per week in New York.<\/p>\n

        Salt is acting as an Employment Agency in relation to this vacancy.<\/p>\n","protected":false},"excerpt":{"rendered":"

        A high-growth consumer tech company is seeking a Growth Marketing Manager to drive paid acquisition marketing across digital and offline channels. This is an exciting opportunity to contribute to a data-driven, innovative, and fast-paced environment, helping scale a disruptive brand in the beauty and wellness industry. Role Overview: Reporting to the Senior Manager of Growth…<\/p>\n","protected":false},"template":"","wpbb_job_industry":[1543],"wpbb_job_location":[723],"wpbb_job_type":[9],"wpbb_job_skill":[],"wpbb_job_locationType":[],"class_list":["post-30134","wpbb_job","type-wpbb_job","status-archive","hentry","wpbb_job_industry-digital-marketing","wpbb_job_location-new-york","wpbb_job_type-permanent"],"acf":[],"_links":{"self":[{"href":"https:\/\/welovesalt.com\/usa\/wp-json\/wp\/v2\/wpbb_job\/30134","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/welovesalt.com\/usa\/wp-json\/wp\/v2\/wpbb_job"}],"about":[{"href":"https:\/\/welovesalt.com\/usa\/wp-json\/wp\/v2\/types\/wpbb_job"}],"wp:attachment":[{"href":"https:\/\/welovesalt.com\/usa\/wp-json\/wp\/v2\/media?parent=30134"}],"wp:term":[{"taxonomy":"wpbb_job_industry","embeddable":true,"href":"https:\/\/welovesalt.com\/usa\/wp-json\/wp\/v2\/wpbb_job_industry?post=30134"},{"taxonomy":"wpbb_job_location","embeddable":true,"href":"https:\/\/welovesalt.com\/usa\/wp-json\/wp\/v2\/wpbb_job_location?post=30134"},{"taxonomy":"wpbb_job_type","embeddable":true,"href":"https:\/\/welovesalt.com\/usa\/wp-json\/wp\/v2\/wpbb_job_type?post=30134"},{"taxonomy":"wpbb_job_skill","embeddable":true,"href":"https:\/\/welovesalt.com\/usa\/wp-json\/wp\/v2\/wpbb_job_skill?post=30134"},{"taxonomy":"wpbb_job_locationType","embeddable":true,"href":"https:\/\/welovesalt.com\/usa\/wp-json\/wp\/v2\/wpbb_job_locationType?post=30134"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}