{"id":31463,"date":"2025-07-15T16:16:51","date_gmt":"2025-07-15T15:16:51","guid":{"rendered":"https:\/\/welovesalt.com\/usa\/jobs\/%wpbb_job_industry%\/marketing-manager-customer-lifecycle"},"modified":"2025-07-21T14:17:07","modified_gmt":"2025-07-21T13:17:07","slug":"marketing-manager-customer-lifecycle-31463","status":"publish","type":"wpbb_job","link":"https:\/\/welovesalt.com\/usa\/jobs\/marketing\/digital-marketing\/marketing-manager-customer-lifecycle-31463","title":{"rendered":"Marketing Manager, Customer Lifecycle"},"content":{"rendered":"<p>12-Month Contract | Los Angeles &#8211; Hybrid | Global Consumer Tech &amp; Media Brand<\/p>\n<\/p>\n<p>We&#8217;re hiring on behalf of one of the world&#8217;s most recognizable tech and entertainment companies-known for its innovative services and dynamic ecosystem across music, TV, games, fitness, and more. As they continue to grow their subscription services and global user base, they&#8217;re looking for a Growth Marketing Manager to join their Customer Lifecycle Marketing team and focus on acquisition and activation campaigns that span on-device messaging and email.<\/p>\n<p>This is an exciting opportunity for a self-starter who thrives at the intersection of strategy, creativity, and execution. If you&#8217;re passionate about pop culture and entertainment, love digging into data, and are fluent in managing multi-channel marketing campaigns in a fast-paced, high-growth environment, this one is for you.<\/p>\n<\/p>\n<p>What You&#8217;ll Do<\/p>\n<ul>\n<li>Lead acquisition and win back marketing strategies through highly coordinated email and in-app campaigns, using segmentation, personalization, and behavioral triggers to drive measurable growth.<\/li>\n<li>Manage the end-to-end execution of customer communications-from intake and creative review to performance tracking and optimization.<\/li>\n<li>Build and maintain internal-facing campaign trackers, reporting decks, and project timelines to ensure visibility and alignment across all stakeholders.<\/li>\n<li>Collaborate closely with cross-functional partners in creative, legal, PR, strategy, and analytics to bring campaigns to life and adapt on the fly.<\/li>\n<li>Conduct campaign creative reviews (including prod testing, UAT screenshots, and video assets) and ensure all deliverables meet quality standards.<\/li>\n<li>Review promotional materials across channels-digital, social, and talent-facing-ensuring brand alignment and compliance.<\/li>\n<li>Gather and analyze post-campaign metrics and identify key learnings for continuous improvement.<\/li>\n<li>Provide ad-hoc team support during coverage gaps (e.g., vacations, pending hires) and serve as a trusted interim lead when needed.<\/li>\n<\/ul>\n<p>What You Bring<\/p>\n<ul>\n<li>5+ years of experience in growth, lifecycle, or acquisition marketing, ideally in a subscription-based or digital product environment.<\/li>\n<li>Proven hands-on experience executing email and in-app messaging campaigns using modern CRM tools.<\/li>\n<li>Strong project management chops with the ability to juggle timelines, priorities, and stakeholders across multiple workstreams.<\/li>\n<li>A strategic mindset paired with creative instincts-you can craft campaigns that resonate while staying grounded in performance data.<\/li>\n<li>Comfortable working in a fast-moving, matrixed organization, where communication and collaboration are key.<\/li>\n<li>Highly organized with the ability to anticipate needs, drive decision-making, and proactively remove roadblocks.<\/li>\n<li>Confident communicator and storyteller, with excellent skills in Keynote, Pages, Numbers, Excel, and Word.<\/li>\n<li>A true pop culture enthusiast who understands what consumers care about and how to capture attention.<\/li>\n<\/ul>\n<ul>\n<li>Bachelor&#8217;s degree in marketing, Business, Communications, or a related field.<\/li>\n<\/ul>\n<p>Salt is acting as an Employment Business in relation to this vacancy.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>12-Month Contract | Los Angeles &#8211; Hybrid | Global Consumer Tech &amp; Media Brand We&#8217;re hiring on behalf of one of the world&#8217;s most recognizable tech and entertainment companies-known for its innovative services and dynamic ecosystem across music, TV, games, fitness, and more. As they continue to grow their subscription services and global user base,&hellip;<\/p>\n","protected":false},"template":"","wpbb_job_industry":[1543],"wpbb_job_location":[1061],"wpbb_job_type":[2],"wpbb_job_skill":[],"wpbb_job_locationType":[],"class_list":["post-31463","wpbb_job","type-wpbb_job","status-publish","hentry","wpbb_job_industry-digital-marketing","wpbb_job_location-los-angeles","wpbb_job_type-contract"],"acf":[],"_links":{"self":[{"href":"https:\/\/welovesalt.com\/usa\/wp-json\/wp\/v2\/wpbb_job\/31463","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/welovesalt.com\/usa\/wp-json\/wp\/v2\/wpbb_job"}],"about":[{"href":"https:\/\/welovesalt.com\/usa\/wp-json\/wp\/v2\/types\/wpbb_job"}],"wp:attachment":[{"href":"https:\/\/welovesalt.com\/usa\/wp-json\/wp\/v2\/media?parent=31463"}],"wp:term":[{"taxonomy":"wpbb_job_industry","embeddable":true,"href":"https:\/\/welovesalt.com\/usa\/wp-json\/wp\/v2\/wpbb_job_industry?post=31463"},{"taxonomy":"wpbb_job_location","embeddable":true,"href":"https:\/\/welovesalt.com\/usa\/wp-json\/wp\/v2\/wpbb_job_location?post=31463"},{"taxonomy":"wpbb_job_type","embeddable":true,"href":"https:\/\/welovesalt.com\/usa\/wp-json\/wp\/v2\/wpbb_job_type?post=31463"},{"taxonomy":"wpbb_job_skill","embeddable":true,"href":"https:\/\/welovesalt.com\/usa\/wp-json\/wp\/v2\/wpbb_job_skill?post=31463"},{"taxonomy":"wpbb_job_locationType","embeddable":true,"href":"https:\/\/welovesalt.com\/usa\/wp-json\/wp\/v2\/wpbb_job_locationType?post=31463"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}