{"id":8163,"date":"2019-09-26T16:54:52","date_gmt":"2019-09-26T15:54:52","guid":{"rendered":"http:\/\/welovesalt.com\/usa\/jobs\/%wpbb_job_industry%\/abm-manager\/"},"modified":"2019-11-26T11:27:24","modified_gmt":"2019-11-26T11:27:24","slug":"abm-manager-8163","status":"archive","type":"wpbb_job","link":"https:\/\/welovesalt.com\/usa\/jobs\/marketing\/digital-marketing\/abm-manager-8163\/","title":{"rendered":"ABM Manager"},"content":{"rendered":"

What you’ll be doing<\/strong><\/p>\n

· Develop ABM strategy, working closely with sales to implement ABM into account level plans<\/p>\n

· Analyze target accounts to determine optimal ABM campaign and tactic mix based on engagement<\/p>\n

· Take a data-driven approach to customizing marketing assets and developing initiatives that align with the customer journey, sales buying stages, and support the account go-to-market plan<\/p>\n

· Deploy marketing initiatives and provide sales enablement on an account and industry basis, using various mediums including digital, events, and social media<\/p>\n

· Work with Sales to develop and maintain comprehensive account profiles and target personas – develop account and contact level insights to enrich account ABM<\/p>\n

· Work with Sales to track organization penetration and gaps in targets within strategic accounts, align marketing and sales in defining ABM targets<\/p>\n

· Coordinate with sales and marketing operations to operationalize ABM planning: tracking, new metrics generation: NPS, Account Coverage, Engagement, Reach (touches), Influence<\/p>\n

· Collaborate with the Marketing team to create and gain consensus for go-to-market (GTM) plans and marketing plays in alignment with product launches, new features and sales directives. Analyze performance and report against key metrics<\/p>\n

· Identify opportunities to improve marketing effectiveness through better audience segmentation, marketing techniques, and processes<\/p>\n

Desired traits<\/strong><\/p>\n

· 5+ years of B2B demand generation and field marketing experience<\/p>\n

· Experience in working closely with leadership team and sales executives to develop marketing processes, strategies, and content requirements<\/p>\n

· Experience in marketing and sales tech stack : Hubspot, Vimeo, Wistia, Hotjar, Adobe CC, <\/p>\n

· Effective communication skills with focus on what’s relevant<\/p>\n

· Analytical mindset with ability to track and report on campaign performance metrics<\/p>\n

· Experience integrating ABM with the sales process at the organizational and account levels<\/p>\n

· Entrepreneurial mindset, creating new programs and driving adoption<\/p>\n

· Industry experience working with enterprise business, tech, SaaS or Broadcast<\/p>\n

Salt is acting as an Employment Agency in relation to this vacancy.<\/p>\n","protected":false},"excerpt":{"rendered":"

What you’ll be doing · Develop ABM strategy, working closely with sales to implement ABM into account level plans · Analyze target accounts to determine optimal ABM campaign and tactic mix based on engagement · Take a data-driven approach to customizing marketing assets and developing initiatives that align with the customer journey, sales buying stages,…<\/p>\n","protected":false},"template":"","wpbb_job_industry":[1543],"wpbb_job_location":[723],"wpbb_job_type":[9],"wpbb_job_skill":[],"wpbb_job_locationType":[],"acf":[],"_links":{"self":[{"href":"https:\/\/welovesalt.com\/usa\/wp-json\/wp\/v2\/wpbb_job\/8163"}],"collection":[{"href":"https:\/\/welovesalt.com\/usa\/wp-json\/wp\/v2\/wpbb_job"}],"about":[{"href":"https:\/\/welovesalt.com\/usa\/wp-json\/wp\/v2\/types\/wpbb_job"}],"wp:attachment":[{"href":"https:\/\/welovesalt.com\/usa\/wp-json\/wp\/v2\/media?parent=8163"}],"wp:term":[{"taxonomy":"wpbb_job_industry","embeddable":true,"href":"https:\/\/welovesalt.com\/usa\/wp-json\/wp\/v2\/wpbb_job_industry?post=8163"},{"taxonomy":"wpbb_job_location","embeddable":true,"href":"https:\/\/welovesalt.com\/usa\/wp-json\/wp\/v2\/wpbb_job_location?post=8163"},{"taxonomy":"wpbb_job_type","embeddable":true,"href":"https:\/\/welovesalt.com\/usa\/wp-json\/wp\/v2\/wpbb_job_type?post=8163"},{"taxonomy":"wpbb_job_skill","embeddable":true,"href":"https:\/\/welovesalt.com\/usa\/wp-json\/wp\/v2\/wpbb_job_skill?post=8163"},{"taxonomy":"wpbb_job_locationType","embeddable":true,"href":"https:\/\/welovesalt.com\/usa\/wp-json\/wp\/v2\/wpbb_job_locationType?post=8163"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}