{"id":457440,"date":"2020-07-07T07:34:13","date_gmt":"2020-07-07T06:34:13","guid":{"rendered":"http:\/\/welovesalt.com\/news\/2020\/07\/salt-creative-webinar-the-evolving-busines-of-design-3\/"},"modified":"2023-08-25T12:42:59","modified_gmt":"2023-08-25T11:42:59","slug":"salt-creative-webinar-the-evolving-busines-of-design","status":"publish","type":"post","link":"https:\/\/welovesalt.com\/news\/salt-news\/salt-creative-webinar-the-evolving-busines-of-design\/","title":{"rendered":"Salt Creative Webinar: The Evolving Business of Design"},"content":{"rendered":"<p><strong>Ever wondered how do we attribute a value or ROI to design? With UX design being a crucial function in the digital economy; Salt&#8217;s <a href=\"https:\/\/www.linkedin.com\/in\/sabrinazeddam\/\" target=\"_blank\" rel=\"noopener noreferrer\">Sabrina Zeddam<\/a>, hosted The Evolving Business of Design webinar last Tuesday, 30th June at 1:00pm SGT in collaboration with <a href=\"https:\/\/www.linkedin.com\/in\/quyenk2002\/\" target=\"_blank\" rel=\"noopener noreferrer\">Quyen Nguyen<\/a> and <a href=\"https:\/\/www.linkedin.com\/in\/charlottecheung\/\" target=\"_blank\" rel=\"noopener noreferrer\">Charlotte Cheung<\/a>.<br \/>\n<\/strong><\/p>\n<p>Hear from our panel of experts as they shared their perspectives on building the bridge between Design and Business.<\/p>\n<p><strong>Our Speakers:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.linkedin.com\/in\/michaeltam\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Michael Tam<\/strong><\/a>, Global Associate Design Director, IBM iX \u2013 CoC, Hong Kong<\/li>\n<li><a href=\"https:\/\/www.linkedin.com\/in\/mikaelleppa\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Mikael Lepp\u00e4<\/strong><\/a>, Design Director, W\u00e4rtsil\u00e4, Finland-Singapore<\/li>\n<li><a href=\"https:\/\/www.linkedin.com\/in\/jantakacs\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Jan Tak\u00e1cs<\/strong><\/a>, Design Lead (CX), Accenture Interactive, Malaysia<\/li>\n<\/ul>\n<p>Check out some of the insights that were discussed.<\/p>\n<ul>\n<li>00:32 \u2014 Introduction to Salt<\/li>\n<li>03:13 \u2014 Introduction to the Speakers<\/li>\n<li>08:11 \u2014 Why are we talking about the value of Design?<\/li>\n<li>13:15 \u2014 Why do stakeholders need to know about the value of Design?<\/li>\n<li>28:20 \u2014 What role does a designer play in a business conversation?<\/li>\n<li>36:07 \u2014 How to showcase Value of Design in my portfolio?<\/li>\n<li>45:56 \u2014 Benchmark<\/li>\n<li>53:31 \u2014 Q &#038; A<\/li>\n<\/ul>\n<div class=\"embed-container\"><iframe title=\"The Evolving Business of Design - Creative Webinar\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/seuy2FPzBEU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/div>\n<p>Here are just some of the insights that were raised during the webinar:<\/p>\n<p><span style=\"color: #00add8\"><strong>1. Most decision-makers aren&#8217;t designers<br \/>\n<\/strong><\/span><\/p>\n<p>Designers need to be able to translate the business value of design to people who have never heard of UX before i.e. the decision-makers who have the power to allocate budget to your project.<\/p>\n<p><span style=\"color: #00add8\"><strong>2. The importance of design perspective and business perspective<br \/>\n<\/strong><\/span><\/p>\n<p>The most important thing to a stakeholder is what can you as a designer bring to the business. As a designer, your role is to help ease the business pain points. The better you are in transitioning from a follower mindset to a leader mindset, the more successful you&#8217;ll be in leading projects where design is key.<\/p>\n<p><span style=\"color: #00add8\"><strong>3. A designer&#8217;s role in a business<br \/>\n<\/strong><\/span><\/p>\n<p>Identifying pain points in a product life cycle is the best way to showcase your value in a business. You can do this by displaying ways on how to increase revenue, attract new customers, and simplify a process to be more efficient and user-friendly.<\/p>\n<p><span style=\"color: #00add8\"><strong>4. What to include in your portfolio<\/strong><\/span><\/p>\n<p>A good case study should always include these key structures: the challenge, your role, the outcome, and the business impact. For business people, the outcome and business impact are the most intriguing parts as they show the value you bring to the table. Additionally, you should always have a point of view in your portfolio, so the hiring manager will have a better understanding on the story you&#8217;re trying to tell.<\/p>\n<p><span style=\"color: #00add8\"><strong>5. Design benchmark<br \/>\n<\/strong><\/span><\/p>\n<p>It is important to remember that although functionality of a product is vital, the visual needs to be pleasing and eye-catching too. There should always be a balance between beauty and functionality in any product.<\/p>\n<p>\u00a0<\/p>\n<hr>\n<p>Are you currently looking for a <strong>Creative<\/strong> role in Singapore?<br \/>\n<a href=\"http:\/\/welovesalt.com\/sg\/jobs\/job-industry\/creative\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Visit our job page<\/strong><\/a> to check out our open roles.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ever wondered how do we attribute a value or ROI to design? With UX design being a crucial function in the digital economy; Salt&#8217;s Sabrina Zeddam, hosted The Evolving Business of Design webinar last Tuesday, 30th June at 1:00pm SGT in collaboration with Quyen Nguyen and Charlotte Cheung. Hear from our panel of experts as&hellip;<\/p>\n","protected":false},"author":14,"featured_media":249955,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[8003],"tags":[2808,5564,2809,3265,6551,3255,3611,6478],"acf":[],"_links":{"self":[{"href":"https:\/\/welovesalt.com\/wp-json\/wp\/v2\/posts\/457440"}],"collection":[{"href":"https:\/\/welovesalt.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/welovesalt.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/welovesalt.com\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/welovesalt.com\/wp-json\/wp\/v2\/comments?post=457440"}],"version-history":[{"count":1,"href":"https:\/\/welovesalt.com\/wp-json\/wp\/v2\/posts\/457440\/revisions"}],"predecessor-version":[{"id":527234,"href":"https:\/\/welovesalt.com\/wp-json\/wp\/v2\/posts\/457440\/revisions\/527234"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/welovesalt.com\/wp-json\/wp\/v2\/media\/249955"}],"wp:attachment":[{"href":"https:\/\/welovesalt.com\/wp-json\/wp\/v2\/media?parent=457440"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/welovesalt.com\/wp-json\/wp\/v2\/categories?post=457440"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/welovesalt.com\/wp-json\/wp\/v2\/tags?post=457440"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}