{"id":457643,"date":"2020-10-28T08:30:00","date_gmt":"2020-10-28T08:30:00","guid":{"rendered":"http:\/\/welovesalt.com\/news\/2020\/10\/interview-agency-vs-in-house-with-ziv-lazar-3\/"},"modified":"2023-08-25T12:42:18","modified_gmt":"2023-08-25T11:42:18","slug":"interview-agency-vs-in-house-with-ziv-lazar","status":"publish","type":"post","link":"https:\/\/welovesalt.com\/news\/inspiring-interviews\/interview-agency-vs-in-house-with-ziv-lazar\/","title":{"rendered":"Interview: Agency vs in-house with Ziv Lazar"},"content":{"rendered":"\n

An interview with <\/span><\/strong>Ziv\u00a0Lazar, Lead Service Designer at Capgemini<\/strong><\/span>, about working in agency vs in-house in the Creative industry.<\/span><\/strong><\/p>\n\n\n\n

In this ‘agency vs in-house’ interview series led by Salt Senior Consultant for Creative, Holley Potts,<\/a> we speak to customers from all different sectors within the world of digital to answer the age-old question – agency or in-house? This series is designed to give you a snapshot of creative career<\/a> journeys and insights into what is currently happening in their businesses. Over to Holley…\u00a0<\/p>\n\n\n\n

Introducing our next guest\u00a0Ziv\u00a0Lazar, Lead Service Designer at Capgemini<\/strong>, who divulges his thoughts on the industry and what it\u2019s\u00a0really\u00a0like working at a top consultancy\u2026\u00a0<\/p>\n\n\n\n

Holley: <\/span>It\u2019s great to have someone like yourself coming from a consultancy to hear your journey between agency and consultancy life. So,\u00a0what are your thoughts on the differences that you see between the two?\u00a0\u00a0<\/strong><\/p>\n\n\n\n

Ziv<\/span><\/strong>\u202f- Agencies\u00a0and consultancies are very different. When I worked with advertising agencies,\u00a0I felt like I wasn’t really touching the real substance, as it was more about the picture, which of course is still important. Whereas working in consultancies, especially going on this UX route and understanding people, is about the ability to talk more strategy to the business and position yourself in a decision-making area where you are making big impact, not just on the interface but\u00a0on\u00a0the whole business. It\u2019s a balance between getting the complicated systems right and how you deliver that is just as important.\u00a0\u00a0<\/p>\n\n\n\n

Holley<\/span><\/strong>\u202f– Like you said it\u2019s about delivering a better offering to the client as a whole, instead of one part of the puzzle. How have you seen\u00a0the traditional model of gathering information changing?\u00a0<\/strong><\/p>\n\n\n\n

Ziv<\/span><\/strong>\u202f- Working in a consultancy which is more about design and delivery, IT solutions and product development services. Working with the clients you need to get deep into the client and business,\u00a0then\u00a0once you have laid the groundwork it\u2019s off to the next place.\u00a0<\/p>\n\n\n\n

My\u00a0favourite\u00a0part is the learning, the beginning of when you get into UX, as it takes years to master it. You have to make your own blueprint of it and what is right for you, then you become an expert, then there is this whole other change of how\u00a0you sell\u00a0it to the client. People tend to stick to their old ways like workshops and requirements gathering and then they start to\u00a0develop it and experiment. Where I am coming from now, we try not to assume anything but to understand it more by asking a lot of questions and spending a lot of time by not showing anything, but actually stopping and getting a lot of feedback first.\u00a0\u00a0<\/p>\n\n\n\n

The agency model died a few years ago, as well as companies that used to sell MBA\u2019s,\u00a0which has also died. People don\u2019t want to hear about the smartest person in the room who knows everything anymore, they want a collaborative environment who speaks to their users who use your product. People who are able to bring that product information and knowledge are the people who\u00a0are shaping companies. Everything is\u00a0user centric. Companies don\u2019t create products, they create services. That\u2019s the motto here. The services are for the people. It\u2019s a learning process that people are going\u00a0through. The old school agencies have learned to shift that way. They are moving their model. It\u2019s more interesting and it makes sense.\u00a0\u00a0<\/p>\n\n\n\n

Holley<\/span><\/strong>\u202f- Definitely agree on a more collaborative approach, I feel this is something\u00a0that\u00a0is already quite prevalent today which is good to see.\u00a0This year more than\u00a0ever\u00a0has this collaboration\u00a0can be\u00a0seen, especially with the rise of remote working. How have you found this new remote working?\u00a0<\/strong><\/p>\n\n\n\n

Ziv<\/span><\/strong>\u202f- Working from home will be the future now. People don\u2019t want to go back to the office.\u00a0We at Capgemini are working fully remotely now, I personally enjoy this remote lifestyle. It gives me more time. I had opportunities to work remotely before this role,\u00a0but it didn\u2019t suit me, but now, I am finding myself much more productive.\u00a0\u00a0<\/p>\n\n\n\n

Most people were not using their\u00a0time efficiently before with remote working but now that everyone is all\u00a0set up, we are efficient now, especially with the likes of Teams where you can easily connect with everyone in your team.\u00a0\u00a0<\/p>\n\n\n\n

Holley<\/span><\/strong>\u202f- So to round us up! What\u00a0do you think the industry\u2019s focus will come up this year?\u00a0\u00a0<\/strong><\/p>\n\n\n\n

Ziv<\/span><\/strong>\u202f- Sustainability will be a big focus along with becoming eco and reducing carbon emissions. After this year, it is something everyone should be mindful off.\u00a0\u00a0<\/p>\n\n\n\n

A great snapshot from\u00a0Ziv! Really honing into the process\u00a0of\u00a0how you reach the end delivery. I particularly loved his quote saying that\u00a0\u201cCompanies don\u2019t create products, they create services\u201d.\u00a0\u00a0<\/p>\n\n\n\n

Stay tuned for more interviews, coming your way. If you would like to find out more about the series or find out how we can help you with your hiring, get in touch with Holley via\u202fhpotts@welovesalt.com<\/a>.\u00a0<\/p>\n\n\n\n

Read more of our agency vs in-house interviews here.<\/a><\/p>\n\n\n\n

For more information or advice on\u00a0hiring digital talent<\/a>, get in touch with the team today at\u00a0contact@welovesalt.com.<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

An interview with Ziv\u00a0Lazar, Lead Service Designer at Capgemini, about working in agency vs in-house in the Creative industry. In this ‘agency vs in-house’ interview series led by Salt Senior Consultant for Creative, Holley Potts, we speak to customers from all different sectors within the world of digital to answer the age-old question – agency…<\/p>\n","protected":false},"author":42,"featured_media":262754,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[8000],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/welovesalt.com\/wp-json\/wp\/v2\/posts\/457643"}],"collection":[{"href":"https:\/\/welovesalt.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/welovesalt.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/welovesalt.com\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/welovesalt.com\/wp-json\/wp\/v2\/comments?post=457643"}],"version-history":[{"count":1,"href":"https:\/\/welovesalt.com\/wp-json\/wp\/v2\/posts\/457643\/revisions"}],"predecessor-version":[{"id":527193,"href":"https:\/\/welovesalt.com\/wp-json\/wp\/v2\/posts\/457643\/revisions\/527193"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/welovesalt.com\/wp-json\/wp\/v2\/media\/262754"}],"wp:attachment":[{"href":"https:\/\/welovesalt.com\/wp-json\/wp\/v2\/media?parent=457643"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/welovesalt.com\/wp-json\/wp\/v2\/categories?post=457643"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/welovesalt.com\/wp-json\/wp\/v2\/tags?post=457643"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}