{"id":13030,"date":"2020-07-24T09:19:39","date_gmt":"2020-07-24T08:19:39","guid":{"rendered":"http:\/\/welovesalt.com\/za\/jobs\/%wpbb_job_industry%\/lead-generation-specialist\/"},"modified":"2020-09-07T14:08:11","modified_gmt":"2020-09-07T13:08:11","slug":"lead-generation-specialist-13030","status":"archive","type":"wpbb_job","link":"https:\/\/welovesalt.com\/za\/jobs\/marketing\/lead-generation-specialist-13030","title":{"rendered":"Lead Generation Specialist"},"content":{"rendered":"<p><strong style=\"color: black;font-family: Calibri, sans-serif\">JOB SPECIFICATION: PAID MEDIA LEAD GENERATION SPECIALIST<\/strong><\/p>\n<\/p>\n<p>Primary roles and responsibilities:<\/p>\n<ul>\n<li>Design and execute paid<strong> lead generation<\/strong> campaigns for clients through competitive research, platform determination, benchmarking, messaging and audience identification.<\/li>\n<li>Continuously monitor- and optimize campaign performance and improve key lead generation campaign metrics by capturing and analyzing the appropriate metrics, insights and best practices, and then acting on the information.<\/li>\n<li>Collaborate with the company&#8217;s design team to plan and create high performing lead generation campaigns.<\/li>\n<li>Collaborate with other key functions in the team such as sales and client management, to provide world-class customer service.<\/li>\n<\/ul>\n<p>Candidate requirements:<\/p>\n<ul>\n<li>Focused digital lead generation (incl Facebook, Instagram and Google) experience (5 years+).<\/li>\n<li>Experience in working with Facebook Ads Manager, LinkedIn Campaign Manager, Google Ads, and Google Display Network and Google Tag Manager. <\/li>\n<li>Marketing \/ graphic design \/ similar qualification advantageous.<\/li>\n<li>Financial services\/insurance experience highly recommended.<\/li>\n<li>Driven, self-managed and able to function independently.<\/li>\n<li>Contributes to team effort by accomplishing related results as needed.<\/li>\n<li>Well-organized and able to report on progress made.<\/li>\n<li style=\"text-align: justify\">Commercial and business awareness.<\/li>\n<li style=\"text-align: justify\">Excellent communication and interpersonal skills &#8211; the ability to rapidly establish credibility and trust within and outside the company.<\/li>\n<li style=\"text-align: justify\">MS Office proficient.<\/li>\n<\/ul>\n<p style=\"text-align: justify\">\n<p style=\"text-align: justify\">To apply, send your CV to catkinson@gmail.com<\/p>\n<\/p>\n<p>Salt is acting as an Employment Agency in relation to this vacancy.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/counter.adcourier.com\/Y2F0a2luc29uLjAwOTQ1LjUyMDhAc2FsdC5hcGxpdHJhay5jb20.gif\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>JOB SPECIFICATION: PAID MEDIA LEAD GENERATION SPECIALIST Primary roles and responsibilities: Design and execute paid lead generation campaigns for clients through competitive research, platform determination, benchmarking, messaging and audience identification. Continuously monitor- and optimize campaign performance and improve key lead generation campaign metrics by capturing and analyzing the appropriate metrics, insights and best practices, and&hellip;<\/p>\n","protected":false},"template":"","wpbb_job_industry":[48],"wpbb_job_location":[1104],"wpbb_job_type":[9],"wpbb_job_skill":[],"wpbb_job_locationType":[],"class_list":["post-13030","wpbb_job","type-wpbb_job","status-archive","hentry","wpbb_job_industry-marketing","wpbb_job_location-johannesburg","wpbb_job_type-permanent"],"acf":[],"_links":{"self":[{"href":"https:\/\/welovesalt.com\/za\/wp-json\/wp\/v2\/wpbb_job\/13030","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/welovesalt.com\/za\/wp-json\/wp\/v2\/wpbb_job"}],"about":[{"href":"https:\/\/welovesalt.com\/za\/wp-json\/wp\/v2\/types\/wpbb_job"}],"wp:attachment":[{"href":"https:\/\/welovesalt.com\/za\/wp-json\/wp\/v2\/media?parent=13030"}],"wp:term":[{"taxonomy":"wpbb_job_industry","embeddable":true,"href":"https:\/\/welovesalt.com\/za\/wp-json\/wp\/v2\/wpbb_job_industry?post=13030"},{"taxonomy":"wpbb_job_location","embeddable":true,"href":"https:\/\/welovesalt.com\/za\/wp-json\/wp\/v2\/wpbb_job_location?post=13030"},{"taxonomy":"wpbb_job_type","embeddable":true,"href":"https:\/\/welovesalt.com\/za\/wp-json\/wp\/v2\/wpbb_job_type?post=13030"},{"taxonomy":"wpbb_job_skill","embeddable":true,"href":"https:\/\/welovesalt.com\/za\/wp-json\/wp\/v2\/wpbb_job_skill?post=13030"},{"taxonomy":"wpbb_job_locationType","embeddable":true,"href":"https:\/\/welovesalt.com\/za\/wp-json\/wp\/v2\/wpbb_job_locationType?post=13030"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}