{"id":182582,"date":"2025-01-20T11:44:24","date_gmt":"2025-01-20T11:44:24","guid":{"rendered":"https:\/\/welovesalt.com\/za\/jobs\/%wpbb_job_industry%\/senior-copywriter-content-strategist\/"},"modified":"2025-03-06T13:08:24","modified_gmt":"2025-03-06T13:08:24","slug":"senior-copywritercontent-strategist-182582","status":"archive","type":"wpbb_job","link":"https:\/\/welovesalt.com\/za\/jobs\/creative\/senior-copywritercontent-strategist-182582","title":{"rendered":"Senior Copywriter\/Content Strategist"},"content":{"rendered":"<p><strong>We are looking for a Senior Copywriter\/Content Strategist<\/strong> who is passionate about retail brands and skilled at crafting outstanding copy that captures attention, sparks engagement, and drives results. In this role, you will play a key part in developing brand voices, writing compelling copy for a variety of platforms, and ensuring the consistency and quality of all written content across retail campaigns.<\/p>\n<p>The ideal candidate will collaborate closely with designers, creative directors, and account managers to deliver integrated campaigns across digital, print, social media, and in-store touchpoints. If you&#8217;re a strategic thinker with creativity and a flair for storytelling, this is the opportunity to help create the next big retail campaign!<\/p>\n<p><strong>Key Responsibilities:<\/strong><\/p>\n<ul>\n<li><strong>Content Strategy:<\/strong> Align copy with overall marketing plans.<\/li>\n<li><strong>Creative Copywriting:<\/strong> Write persuasive, original copy for digital ads, social media, websites, emails, product descriptions, and print.<\/li>\n<li><strong>Brand Voice Development:<\/strong> Ensure a consistent brand tone and messaging across all content.<\/li>\n<li><strong>Campaign Conceptualising:<\/strong> Contribute fresh ideas for campaigns and promotions.<\/li>\n<li><strong>Digital &amp; Social Media Content:<\/strong> Collaborate with junior writers to create engaging content for social media, blogs, and email to drive engagement and conversions.<\/li>\n<li><strong>Proofreading &amp; Editing:<\/strong> Review and refine junior writer&#8217;s work for quality and consistency.<\/li>\n<li><strong>Client Collaboration:<\/strong> Work with clients to understand their goals and craft tailored content.<\/li>\n<li><strong>SEO Optimisation:<\/strong> Write SEO-friendly copy to support digital marketing objectives.<\/li>\n<li><strong>Creative Leadership:<\/strong> Mentor junior copywriters and provide feedback to improve team output.<\/li>\n<li><strong>Campaign Reporting:<\/strong> Analyse copy performance and suggest improvements.<\/li>\n<\/ul>\n<p><strong>Required Skills &amp; Experience:<\/strong><\/p>\n<ul>\n<li><strong>Proven Experience:<\/strong> 5+ years in copywriting, preferably in retail or consumer brands, with a strong portfolio.<\/li>\n<li><strong>Brand Storytelling:<\/strong> Ability to create engaging narratives across various platforms.<\/li>\n<li><strong>Cross-Channel Writing:<\/strong> Experience writing for digital, print, email, and in-store materials.<\/li>\n<li><strong>SEO Knowledge:<\/strong> Familiar with SEO best practices and optimising copy for search engines.<\/li>\n<li><strong>Creative Conceptualising:<\/strong> Strong at generating ideas and collaborating on integrated campaigns.<\/li>\n<li><strong>Collaboration Skills:<\/strong> Ability to work with teams to create cohesive campaigns.<\/li>\n<li><strong>Attention to Detail:<\/strong> Ensure clarity, consistency, and quality across all copy.<\/li>\n<li><strong>Communication Skills:<\/strong> Strong written and verbal communication to influence stakeholders.<\/li>\n<li><strong>Time Management:<\/strong> Ability to handle multiple projects and meet deadlines.<\/li>\n<li><strong>BONUS:<\/strong> Retail knowledge, with experience writing for e-commerce or retail brands.<\/li>\n<\/ul>\n<p>Salt is acting as an Employment Agency in relation to this vacancy.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/counter.adcourier.com\/Tk10aWxhLjI4NDcyLjUyMDhAc2FsdC5hcGxpdHJhay5jb20.gif\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We are looking for a Senior Copywriter\/Content Strategist who is passionate about retail brands and skilled at crafting outstanding copy that captures attention, sparks engagement, and drives results. In this role, you will play a key part in developing brand voices, writing compelling copy for a variety of platforms, and ensuring the consistency and quality&hellip;<\/p>\n","protected":false},"template":"","wpbb_job_industry":[51],"wpbb_job_location":[1109],"wpbb_job_type":[9],"wpbb_job_skill":[],"wpbb_job_locationType":[],"class_list":["post-182582","wpbb_job","type-wpbb_job","status-archive","hentry","wpbb_job_industry-creative","wpbb_job_location-durban","wpbb_job_type-permanent"],"acf":[],"_links":{"self":[{"href":"https:\/\/welovesalt.com\/za\/wp-json\/wp\/v2\/wpbb_job\/182582","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/welovesalt.com\/za\/wp-json\/wp\/v2\/wpbb_job"}],"about":[{"href":"https:\/\/welovesalt.com\/za\/wp-json\/wp\/v2\/types\/wpbb_job"}],"wp:attachment":[{"href":"https:\/\/welovesalt.com\/za\/wp-json\/wp\/v2\/media?parent=182582"}],"wp:term":[{"taxonomy":"wpbb_job_industry","embeddable":true,"href":"https:\/\/welovesalt.com\/za\/wp-json\/wp\/v2\/wpbb_job_industry?post=182582"},{"taxonomy":"wpbb_job_location","embeddable":true,"href":"https:\/\/welovesalt.com\/za\/wp-json\/wp\/v2\/wpbb_job_location?post=182582"},{"taxonomy":"wpbb_job_type","embeddable":true,"href":"https:\/\/welovesalt.com\/za\/wp-json\/wp\/v2\/wpbb_job_type?post=182582"},{"taxonomy":"wpbb_job_skill","embeddable":true,"href":"https:\/\/welovesalt.com\/za\/wp-json\/wp\/v2\/wpbb_job_skill?post=182582"},{"taxonomy":"wpbb_job_locationType","embeddable":true,"href":"https:\/\/welovesalt.com\/za\/wp-json\/wp\/v2\/wpbb_job_locationType?post=182582"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}