{"id":190346,"date":"2025-05-27T13:32:06","date_gmt":"2025-05-27T12:32:06","guid":{"rendered":"https:\/\/welovesalt.com\/za\/jobs\/%wpbb_job_industry%\/marketing-lead"},"modified":"2025-05-27T13:32:06","modified_gmt":"2025-05-27T12:32:06","slug":"marketing-lead-190346","status":"publish","type":"wpbb_job","link":"https:\/\/welovesalt.com\/za\/jobs\/marketing\/marketing-lead-190346","title":{"rendered":"Marketing Lead"},"content":{"rendered":"<p>Salary: R 700 000,00 to R 950 000,00 per annum (depending on experience)<\/p>\n<p>Location: Fully Remote<\/p>\n<\/p>\n<p>Overview:<\/p>\n<\/p>\n<p>A well-funded, fast-growing tech startup is building proprietary AI-powered marketing technology that&#8217;s set to redefine how modern brands connect with consumers. With serious backing from some of the most respected minds in the global tech space, this is a rare opportunity to help shape a solution that&#8217;s smart, scalable, and poised to change the game for good (and this is not hyperbole).<\/p>\n<\/p>\n<p>They&#8217;re hiring a Performance Marketing Lead; a strategic, hands-on expert in paid media to drive the go-to-market strategy and help shape the platform from the ground up. It&#8217;s exciting, hands-on, and offers a once-in-a-lifetime chance to be part of something truly special.<\/p>\n<\/p>\n<p>Duties and Responsibilities:<\/p>\n<\/p>\n<ul>\n<li>Lead performance marketing strategy across paid media channels including Google, SEM, display, and social.<\/li>\n<li>Act as the internal subject matter expert on growth marketing, using hands-on experience to influence product features and platform capabilities.<\/li>\n<li>Collaborate with clients and internal teams to define and optimize audience targeting, conversion flows, and campaign execution.<\/li>\n<li>Partner with founders and product leaders to refine and roll out a bold go-to-market strategy.<\/li>\n<li>Develop sales and brand materials such as pitch decks, one-pagers, and website content.<\/li>\n<li>Report on performance, provide actionable insights on digital consumer behavior, and continuously improve campaign results.<\/li>\n<li>Work cross-functionally with product, engineering, and sales to integrate marketing best practices into every aspect of the business.<\/li>\n<\/ul>\n<p>Requirements:<\/p>\n<\/p>\n<ul>\n<li>5 -10 years of experience in performance marketing, growth, or digital media, ideally in direct-to-consumer (D2C) or B2C environments.<\/li>\n<li>Proven track record with paid media channels, particularly Google Ads, SEM, and programmatic\/display campaigns.<\/li>\n<li>Strong grasp of marketing tech stacks, including CDPs, CRMs, and attribution tools.<\/li>\n<li>Strategic mindset with the ability to dive into tactical execution as needed.<\/li>\n<li>Clear, compelling communicator &#8211; especially when explaining technical ideas to commercial teams or clients.<\/li>\n<li>Bonus: Experience with AI-driven marketing tools or a hybrid background in analytics and creative strategy\n<p><strong>Please note:<\/strong> Due to the high volume of applications, only candidates selected for further consideration will be contacted. If you do not hear from us within a week, please consider your application unsuccessful on this occasion. We value your interest in the role and wish you the best of luck in your job search.<\/li>\n<\/ul>\n<p>Salt is acting as an Employment Agency in relation to this vacancy.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/counter.adcourier.com\/RVZhblp5bC40OTA0My41MjA4QHNhbHQuYXBsaXRyYWsuY29t.gif\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Salary: R 700 000,00 to R 950 000,00 per annum (depending on experience) Location: Fully Remote Overview: A well-funded, fast-growing tech startup is building proprietary AI-powered marketing technology that&#8217;s set to redefine how modern brands connect with consumers. With serious backing from some of the most respected minds in the global tech space, this is&hellip;<\/p>\n","protected":false},"template":"","wpbb_job_industry":[48],"wpbb_job_location":[1124],"wpbb_job_type":[9],"wpbb_job_skill":[],"wpbb_job_locationType":[],"class_list":["post-190346","wpbb_job","type-wpbb_job","status-publish","hentry","wpbb_job_industry-marketing","wpbb_job_location-south-africa","wpbb_job_type-permanent"],"acf":[],"_links":{"self":[{"href":"https:\/\/welovesalt.com\/za\/wp-json\/wp\/v2\/wpbb_job\/190346","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/welovesalt.com\/za\/wp-json\/wp\/v2\/wpbb_job"}],"about":[{"href":"https:\/\/welovesalt.com\/za\/wp-json\/wp\/v2\/types\/wpbb_job"}],"wp:attachment":[{"href":"https:\/\/welovesalt.com\/za\/wp-json\/wp\/v2\/media?parent=190346"}],"wp:term":[{"taxonomy":"wpbb_job_industry","embeddable":true,"href":"https:\/\/welovesalt.com\/za\/wp-json\/wp\/v2\/wpbb_job_industry?post=190346"},{"taxonomy":"wpbb_job_location","embeddable":true,"href":"https:\/\/welovesalt.com\/za\/wp-json\/wp\/v2\/wpbb_job_location?post=190346"},{"taxonomy":"wpbb_job_type","embeddable":true,"href":"https:\/\/welovesalt.com\/za\/wp-json\/wp\/v2\/wpbb_job_type?post=190346"},{"taxonomy":"wpbb_job_skill","embeddable":true,"href":"https:\/\/welovesalt.com\/za\/wp-json\/wp\/v2\/wpbb_job_skill?post=190346"},{"taxonomy":"wpbb_job_locationType","embeddable":true,"href":"https:\/\/welovesalt.com\/za\/wp-json\/wp\/v2\/wpbb_job_locationType?post=190346"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}