Growth Marketing Lead

Our client, World Vision New Zealand has a newly created opportunity for a Growth Marketing Lead that will focus on new leads for their fundraising operation through top to middle of the funnel to engage supporters on a new engagement journey to align with their new tech stack.

Reporting to the Head of Public Fundraising, this role includes managing paid media strategy, designing omnichannel journeys to reach and engage new audiences, and develop new campaign briefs, applying data insights and testing – working collaboratively with the Marketing, Production and Data teams to ensure every journey aligns to supporter motivations and long-term value.

This is a wonderful opportunity to make a real difference in the world, addressing issues of poverty and injustice – so it’s a genuine role with real purpose.

Alignment to the values and purpose of World Vision is essential, along with experience in:

• Proven success in lead generation from top/ middle funnel engagement
• Audience engagement, fundraising or customer lifecycle digital marketing
• Paid media campaigns
• Managing external agencies
• CRM, performance analytics, marketing automation
• Structured testing and scaling
• Strong commercial mindset (marketing service rather than product preferred)

As well as working for a purpose driven organisation, other benefits include:

• Flexible working (2 days WFH)
• Health Insurance
• Life Insurance
• Birthday off
• Option to purchase extra annual leave

If you meet to above criteria, and are in Auckland NZ with the right to work here – please apply today!

Please note – Salt are working exclusively in partnership with World Vision NZ on this role – and due to volume, only shortlisted candidates will be contacted on this occasion

We’re proud to have been finalists for 2023 RCSA Awards in the Excellence in Client Service and Excellence in Candidate Care categories, and finalist for a 2023 SEEK Annual Recruitment Award in the Large Recruitment Agency of the Year category. At Salt, our mission is Creating Futures by putting our clients, candidates, partners, and team members at the heart of everything we do. We extend our sincere appreciation to everyone who has contributed to our continued success.