Brand Marketing Director

About the Organization:
A leading player in the digital media and entertainment space is seeking a Brand Marketing Director. With a wide-reaching user base and a focus on innovative, immersive experiences, the company is committed to delivering cutting-edge content and tools that empower user expression and discovery.

About the Role:
The Brand Marketing Director will be responsible for developing and executing a cohesive brand strategy across multiple digital properties. This senior role will involve close collaboration with cross-functional teams, including content, product, and executive leadership, to ensure the brand’s positioning remains relevant and impactful within an evolving industry landscape.

Key Responsibilities

Strategy Development:

• Define and lead the overall brand strategy aligned with organizational goals and market trends.
• Establish brand messaging and value propositions that differentiate the company’s offerings.
• Create and manage marketing roadmaps on an annual and quarterly basis.
• Evaluate brand performance using qualitative and quantitative brand health indicators.

Brand Development & Execution:

• Oversee the consistent development and deployment of brand assets across all communication channels.
• Work with internal teams to ensure integrated brand experiences across content, CRM, product, and performance marketing.

Campaign Management & Media Strategy:

• Design and execute cross-channel media strategies to amplify content and brand presence.
• Partner with agencies to plan media buys, define target audiences, manage budgets, and track ROI.
• Lead the end-to-end execution of brand campaigns across digital and traditional platforms.

Stakeholder & Cross-Functional Collaboration:

• Serve as the primary brand advocate across internal and external stakeholders.
• Align marketing activities with broader business and leadership objectives.
• Oversee agency relationships and creative production partners to ensure successful delivery.

Performance Measurement & Optimization:

• Monitor key brand KPIs and performance metrics to guide strategic decisions.
• Continuously refine tactics based on consumer insights and analytics.
• Use brand health data and campaign results to optimize messaging and media plans.

Qualifications & Experience:

• Bachelor’s degree in Marketing, Business, or a related discipline; advanced degree a plus.
• 15+ years of experience in brand marketing and management within consumer-facing sectors.
• Proven track record in developing strong brand identities and integrated marketing campaigns.
• Experience with data-driven strategies and interpreting performance analytics.
• Background in client-side or agency-side roles within entertainment, media, or tech is beneficial.

Skills & Competencies:

• Strategic and creative thinker with a passion for entertainment and digital culture.
• Strong leadership skills and experience managing high-performing teams.
• Proficient in digital marketing, content strategy, and social media.
• Highly analytical with the ability to translate data into actionable insights.
• Strong communication and stakeholder engagement capabilities.
• Multilingual proficiency is advantageous.

Salt is acting as an Employment Agency in relation to this vacancy.