Integrated Media Planner ( Digital + Traditional )

Are you ready to be part of something extraordinary? Our client, an integrated digital agency, is on the lookout for a dynamic and analytical Integrated Media Planner (Traditional + Digital) to join their team of creative visionaries and strategic masterminds.

Our client is not just another agency – they are a powerhouse of diverse disciplines including communication, media, consulting, software, filmmaking, data analytics, and AI. They have always redefined possibilities and delivered results that exceed expectations.

Benefits to you:

· The opportunity to work with an employee centric organization

· Continuous learning opportunities – internal and external trainings

· Hybrid work environment

· Company wide wellness day off once a month

· The chance to work with an award-winning integrated agency

What your role would look like:

Strategic Planning:

• You are tasked to develop integrated media strategies across TV, DOOH, OOH, Print with a good balance of traditional and digital work.
• You will action on client’s campaign briefs and requests while collaborating closely with the media team
• Manage the planning, execution and post campaign reports
• Negotiate with vendors and come up with the best media packages for your client

Campaign Management:

• You are responsible to do ADEX reports – churning numbers from various platforms, running these numbers to come up with the analysis
• You must love numbers – prepare in depth campaign reports and analyze campaign performance and provide actionable insights and strategic recommendations
• Analyze, track and optimize ongoing campaigns ensuring that campaign budgets and KPIs are delivered as planned.

Client Relationships:

• You will be the primary client contact, so building strong relationships to manage campaign expectations is critical to this role
• Independently develop and present media proposals to clients
• Respond to client’s requests in an accurate manner
• Manage client’s expectations on tasks (timelines, execution, additional requests)
• Keep your clients updated on new packages, competitive alerts and new media opportunities

To succeed in this role, you should have:

· A minimum of 2 years of integrated media planning with an open mind to learn the set up of performance campaigns

· Extensive experience in developing and executing successful media strategies

· Familiarity with digital tools such as Ariana, Kantar, Neilson, ADEX

· Experience in managing multi-channel campaigns for integrated marketing

· Knowledge of media planning tools – Ariana, Nielsen & Kantar

If you’re ready to unleash your creativity, drive innovation, and be part of a team that thrives on pushing boundaries, then this is the place for you! Join them and redefine possibilities today!

For more information on this or other Digital Marketing roles in Malaysia, please reach out Anukaa at amahendran@welovesalt.com or +6012 789 4807 for a conversation today.

We’re proud to have won the 2023 HR Vendors of the Year awards for Best Executive Search Firm, Best Mid-Management Recruitment Firm, Best Recruitment Outsourcing Partner, and Leader of the Year for Ruby Celine, Salt Malaysia Country Director.

At Salt, our mission is Creating Futures by putting our clients, candidates, partners, and team members at the heart of everything we do. We extend our sincere appreciation to everyone who has contributed to our continued success.