Digital Marketing Specialist

Our client, a start-up with global backing, is looking for a digital marketing specialist to join their team.

This individual will play a crucial role in the overall success of the company when you:

● Own and craft our marketing strategy to establish brand awareness, anchor our thought leadership in the industry and make marketing a key pilot of our growth

● Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)

● Continuously analyze consumer behavior, determine customer personas and identify opportunities to reach new market segments and expand market share

● Coordinate with product, sales and operations to ensure consistency of efforts in our fast-paced environment, participate in the quarterly and annual planning of company objectives

● Define, track, and report on marketing KPIs like leads, conversion rates, website traffic and social media engagement

● Define and monitor budget distribution and performance of paid ad campaigns, recommend and prepare website and campaign optimizations

● Build-up network of experts, industry / press contacts and specialized service providers to efficiently manage channels, advertising and content creation; but also be hands-on when needed

● Research, implement and operate our MarTech stack to support our promotional projects (automation software, social media scheduling etc)

Requirements and Experience:

● BSc or MSc in Marketing or relevant field

● 3+ years of work experience in digital marketing, looking to become lead in mid-term

● Professional Certifications such as PCM, Digital Marketing, Integrated Marketing 360, etc will be preferred

● Hands-on experience in prolific marketing campaigns across digital & offline channels

● Outstanding knowledge of web analytics, Google Ads & LinkedIn

● Outstanding ability to plan and manage budgets

● Experience in building & evolving core marketing assets (e.g., website, landing pages, verticals, etc.)

● Solid knowledge of MarTech (e.g., G-Analytics, Hotjor, HubSpot, G-DataStudio)

● Experiencing in build-up and managing marketing agencies & partners

● Experience in working within SaaS industry or startups is a plus

● Excellent leadership and project management skills.

● Good oral and written communication skills.

● Strong analytical skills.

If this seems interesting to you and you meet the requirements, please feel free to apply!

Salt is acting as an Employment Agency in relation to this vacancy.