Digital Marketing Manager – Luxury Goods

Our client is revolutionizing the world of luxury watch retail, where emotion, individuality, and refinement are at the heart of every timepiece acquisition. They cater to diverse styles and preferences, offering both timeless classics and cutting-edge designs.

The role:

– Develop and execute captivating D2C (Direct to Customer) digital strategies for an enriched e-marketing experience such as paid advertising and social media campaigns.

– Collaborate closely with internal stakeholders to drive merchandising, operations, and customer relationship management.

– Utilize CRM data analysis and behavioral insights to optimize customer shopping journeys and enhance the online shopping experience.

– Monitor sales data, identify growth opportunities, and improve customer engagement.

– Provide regular reports on sales progress and adjust sales plans accordingly.

– Forge strong partnerships with internal and external stakeholders to unlock revenue potential.

– Lead the development and execution of engaging content strategies across digital platforms.

The Person:

– Bachelor’s degree in Marketing, Business, IT, or related field.

– 3-5 years of hands-on experience in D2C or B2C e-commerce.

– Previous exposure to luxury goods, jewelry, or watch retail brands is a plus.

– Strong analytical abilities and data-driven approach for CRM management and analysis.

– Excellent presentation, interpersonal, and written communication skills.

– Fluency in Cantonese, English, and written Traditional Chinese.

– Proven track record of leveraging social media for brand presence and user acquisitions.

– Proficiency in SEO, paid search, paid social, and social media marketing.

– Expertise in creating and managing P&Ls and operational KPIs.

Salt is acting as an Employment Agency in relation to this vacancy.