CRM Manager

Position Overview

The CRM and email manager will be responsible for campaign production and execution, including technical aspects of data management, email development, and deployment. This position reports to the Marketing Communications Manager and is based in Dubai.

Responsibilities

• Perform marketing automation activities including ad hoc and trigger campaign execution for customer lifecycle, transactional, and personalized content based on member personas.
• Execute highly-targeted segmentation of the marketing database
• Develop and edit highly dynamic HTML email templates
• Test and analyze workflow, content, deliverability and KPIs for program improvement
• Assist with utilization and API integration of CRM and web platforms
• Work closely with the marketing team on the traffic schedule to ensure on-time deliverables
• Communicate status, complications, developments, and next steps with stakeholders
• Serve as a marketing automation expert, keeping up-to-date on industry trends and best practices

Qualifications

• Bachelor’s Degree
• 5+ years of professional experience
• 3+ years hands-on email coding and production experience
• Advanced knowledge of HTML/CSS required
• Responsys (or comparable ESP) experience required
• Proficiency in Adobe Creative Suite programs
• Working knowledge of SQL
• Understanding of digital marketing and design
• Understanding of email rendering and front-end development

Salt is acting as an Employment Agency in relation to this vacancy.