Market Adoption Lead_( Salesforce DMP)

Market Adoption Lead_ (Salesforce Data Management Platform)

About the End Client

End Client is one of the leading global marketing communications companies providing the best talent, creativity, and digital innovation in the world of integrated marketing services for more than 200 brands – including some of the world’s most iconic, innovative, and successful.

Overview of the Role

The DMP Consultant’s primary objective is to consult with our End Client’s local market teams to advise around implementing segmentation technology solutions in an efficient way by understanding the local market requirements and working with the DMP Specialists to implement use cases according to specifications on the Salesforce DMP platform.

KEY RESPONSIBILITIES

• Consulting with local markets to understand their requirements and then adapt global personalization use cases to fit local market needs on the Salesforce DMP platform
• Advise local markets and guide their segmentation capabilities based on best practice
• Consult with business users to guide and inform their decisions on segmentation and personalization use cases
• Collaborate with other workstreams on personalization use cases that span DMP, Media, personalization, CRM, and other workstreams Experience working with large organizations on marketing technology projects
• Experience with Salesforce DMP AND SQL
• Experience with other data platforms or segmentation tools is a plus
• Exposure or a desire to learn Salesforce CDP & Interaction Studio
• Hands-on, able to capture requirements and work closely with Client and Agency SMEs

REQUIRED SKILLS AND EXPERIENCE

• 3+ years or more of proven work experience working with DMP/Data/Segmentation tools
• Hands-on experience with Salesforce DMP
• Experience coding SQL
• Good experience in technical design and documentation
• Strong knowledge of reporting and Business Intelligence concepts.
• Practical experience with JIRA, Confluence, or other project management & ticketing tools
• Advanced written and spoken English skills

Salt is acting as an Employment Agency in relation to this vacancy.