Performance Marketing Specialist

🚀 Join the Snack Revolution! 🍿🍫

Are you a digital expert with a passion for performance marketing? Our client, a premium snack empire is expanding, and they need your expertise to take their digital presence to new heights! From crunching numbers to crafting killer campaigns, if you’re ready to lead the charge in their tasty adventure, read on to find out more on what this opportunity is all about!

🎯 Digital Strategy Execution:

Lead the charge in developing and implementing comprehensive digital marketing strategies across various channels, from content to PPC, to boost traffic and sales on their e-commerce platforms.

🔍 Market Analysis & Insight:

Conduct in-depth research to identify emerging trends and growth opportunities. Test and evaluate new marketing channels to keep ahead of the curve.

💰 Budget & Resource Management:

Strategically allocate marketing budgets, ensuring optimal use of resources and cost-effective campaign execution.

🎨 Creative Collaboration:

Work closely with the creative team to brainstorm and develop innovative ad creatives that resonate with the audience.

📊 Performance Analysis:

Monitor and analyze campaign performance, making data-driven adjustments to ensure optimal pacing and delivery.

🔄 Channel Optimization:

Continuously evaluate the performance of paid channels, reallocating budgets to maximize returns and achieve desired outcomes.

📈 Data-Driven Decision-Making:

Utilize advanced analytics tools to dissect performance data and make strategic decisions that fuel growth across channels.

💡 Ad-hoc Innovation:

Bring your creative ideas to the table, leading ad-hoc marketing initiatives to support the brand needs.

And here’s what we’re looking for in the ideal candidate:

🎖 Proven experience managing substantial advertising campaigns with budgets exceeding RM100k per month.

📈 Demonstrated ability in driving business growth across various platforms.

📊 Familiarity with analytics and reporting tools such as Supermetrics, Google Data Studio, Power BI, or Tableau.

🌱 A growth-oriented mindset with a thirst for learning and seizing new growth avenues.

🔢 Strong analytical skills, with the ability to dissect data and make strategic decisions.

🔄 Agility and adaptability, thriving in a fast-paced environment.

📣 Excellent communication skills, fostering teamwork and collaboration across teams.

Ready to make your mark in the snack world? Apply now and let’s snack and scale together. Reach out to Shal at sbalraj@welovesalt.com for a confidential chat today! 🍿🚀.

We’re proud to have won the 2023 HR Vendors of the Year awards for Best Executive Search Firm, Best Mid-Management Recruitment Firm, Best Recruitment Outsourcing Partner, and Leader of the Year for Ruby Celine, Salt Malaysia Country Director.

At Salt, our mission is Creating Futures by putting our clients, candidates, partners, and team members at the heart of everything we do. We extend our sincere appreciation to everyone who has contributed to our continued success.