Social Media & Content Lead

Are you a social media expert with a passion for creating engaging content? We are looking for a talented Social Media & Content Lead to join a dynamic team at a digital marketing and advertising company. As the Social Media & Content Lead, you will be responsible for shaping our client’s social media presence across multiple platforms, generating engagement, and developing meaningful social conversations.

If you’re looking for a new challenge and want to join a team that leverages the latest technologies and trends in digital advertising to create campaigns that drive engagement, increase brand awareness, and boost sales, we want to hear from you.

Who do we look for:

• At least 5 years of experience in a digital-first organization in roles related to social media, content planning, or similar. Experience in an agency is a plus.
• Proficient in English with advanced knowledge of major social media platforms such as Facebook, Instagram, LinkedIn, TikTok, and Twitter.
• Familiarity with social media management tools, analytic, sentiments, and social listening is essential.
• Strong comprehension of the audience engagement process to generate meaningful outcomes.

What you will do:

• Develop and execute social media content strategies.
• Create the client’s content plan for various social media touch points.
• Collaborate with the Brand and Ops teams to conceptualise imperatively initiatives.
• Establish social media content playbook and guidelines for different touch points.
• Strategies and execute content pillars and editorial plans.
• Use various tools to monitor, measure, and optimise content effectiveness.
• Oversee community management and social media administration on all official client’s accounts.
• Collaborate with clients to generate award-winning content ideas.
• Suggest boosted content plans as necessary.
• Conduct competitive analysis and monitoring, including data-driven reporting.
• Write basic copy for paid content.

If this sounds very much like you, please do not hesitate to click on the link below or connect with me at amahendran@welovesalt.com for a conversation today!

Salt is acting as an Employment Agency in relation to this vacancy.