App Manager

An exciting global leader is looking for the best App Manager in the business! Based in Amsterdam, the role will focus on the development and deliverance of digital strategy. Driving app downloads, lasting profitability, and customer engagement through critical sales channels.

By building out content and trade plans, you’ll be overseeing maintenance and management of the app platform across all markets. Your work will tactically encourage consumer behavior increasing CLTV & Loyalty. Growth initiatives will span across CRM & Loyalty, trade mechanics and digital marketing developments, as well as ad hoc functions. Working closely with Digital product development, agency, digital marketing, and CRM teams.

Role Responsibilities:

– Create and implement strategy for App performance in line with commercial target growth.

– Build out, execute, and manage App focused content and trade plan.

– Seek and innovate functionality and experience of the customer. Collaborate with 3rd party development and in-house teams.

– Drive App downloads and deliver profitable sales growth. In coordination with Digital Marketing, CRM, and Agency.

– Oversee day-to-day management of App content, line management of App & Outlet coordinator. Ensure site hygiene factors are maintained.

– Report on app performance metrics and suggest mechanism improvements for performance.

– Feed into CLTV & Loyalty projects when needed, in recognition of the app as the go-to-channel for the most loyal customers.

Role Requirements:

– 2+ ecommerce experience in Apparel, fashion, or retail industry.

– Experience in content management within and ecommerce platform on a daily basis.

– Passion for Apparel and Fashion.

– Generation of performance reports and ecommerce trends with Google Analytics or similar analytics tool.

– Bachelor or higher degree in marketing, IT, or fashion.

– Keen analyser of detail, hands-on and proactive mindset.

– Strong command of English. Additional added factor if multilingual with Dutch or German or French.

Salt is acting as an Employment Agency in relation to this vacancy.