CRM Marketer B2C

Overview of the role:

Bringing different data flows together in Selligent and using them for effective campaign flows. For this, you use SQL (especially T-SQL) and MS SQL Server. The creative content of the campaigns will be part of the entire content strategy and we will act together as marketers.

• develops and implements an impactful email/CRM strategy in Selligent.
• devises and builds automated CRM campaigns and email flows across the entire customer journey (onboarding, engagement and retention).
• measures, analyses, tests and optimizes the effectiveness of all campaigns.
• And, you are responsible for improving customer satisfaction

What makes you the perfect candidate:

An enterprising CRM specialist who can realize and optimize the right customer processing through smart use of data, insights and our commercial systems (Selligent, Qlik). With the aim of optimizing the customer experience, which increases engagement and conversions.

• You have HBO work and thinking level and you have at least 3 years of experience in the field of CRM or email marketing.
• You have advanced knowledge of Selligent to create complex email flows for Marketing Automation.
• You have basic knowledge of HTML to be able to edit existing email templates.
• You are well aware of the GDPR (or AVG) regulations when creating and sending out (email) campaigns.
• You are analytically strong and you are someone who knows how to make an impact
• Knowledge of SQL for preparing and processing data (sources) is an advantage

Something about the business and position:

• A fun and varied job, where you can make a difference.
• An independent marketing position with broad responsibility and a lot of freedom in performing your tasks & responsibilities.
• A salary commensurate with experience and knowledge.
• A 36-hour workweek.
• You receive 8% holiday allowance and 4% personal budget.
• Plenty of training and development opportunities

Salt is acting as an Employment Agency in relation to this vacancy.