CRO Manager

Key Responsibilities

• Developing and implementing CRO strategy for Leads.io clients and Owned Media brands. Establish/secure CRO structure in alignment with the business goals.
• Reaching our global and local (on business level) margin targets together with other Marketing Managers, Sales and Campaign Managers.
• Improving and optimizing conversion & strategy – from data-driven ideation, execution, reporting and analysis.
• Running A/B testing, developing hypotheses and recommendations for site improvements based on qualitative and quantitative analysis/research.
• Hire/Recruit, develop, coach and guide CRO specialists. Facilitating growth through OKRs, development plans and expansion of CRO influence and activities.
• Promote and encourage continuous testing and optimization within the organization.
• Share knowledge through regular updates and file learnings (libraries and dashboards) to benefit the wider organization.
• Provide ad-hoc optimization support for all areas of the business.
• Guarding the quality of all landing pages (maintaining UX guidelines).
• Future proofing Leads.io key accounts and Owned Media labels with long-term strategic concepts in keeping with developing markets and trends.
• Provide ongoing recommendations to help stakeholders (such as Marketers and Sales) deliver on key metrics and KPIs, through continuous website testing and user experience improvements.
• Constantly research and evolve the CRO software / toolset to drive efficiency and results.
• Report results, findings, learnings and ideas to stakeholders and marketing managers involved.

We are result-oriented, and we’re committed to excelling at our craft. We think big, act fast and confidently pave the way for the future. We take our work seriously and push ourselves for the company and our partners, but we have an informal environment and don’t forget to have fun along the way.

Are we a perfect match?

• Managing a team is something you have experience with
• Minimum of 5 years experience in CRO
• Interest in being in the office
• Experience in lead generation
• You like working with multiple digital channels

Salt is acting as an Employment Agency in relation to this vacancy.