Data Analyst

Salt is excited to collaborate with one of London’s leading agencies to source a Freelance Data Analyst to work closely with their Head of Data & Insight to provide useful insights and make strategic or tactical recommendations. This will be min 3 months in length and hybrid working to their London HQ.

Responsibilities:

• Lead the evaluation and reporting for campaigns, ensuring strategic goals are set and KPIs and benchmarks are established from the start.
• Gather and organise both organic and paid data to deliver top-notch analytics and insights for our clients across paid, owned, and earned channels.
• Combine social and digital data findings to develop strategic recommendations alongside our digital strategists.
• Help create and improve best-in-class measurement and evaluation frameworks for the team.
• Keep up with the latest measurement trends and relevant industry, behavioural, and platform trends that impact measurement.
• Handle any adhoc requests and provide monthly, quarterly, and yearly data reports to internal teams and clients as needed.

Experience, Skills & Qualifications:

• Circa 3-4 years experience in data analytics, social, or digital fields.
• Understanding of marketing and communications objectives and strategies, and how to measure their effectiveness.
• Proven experience in reporting on campaign performance.
• Experience with platforms like Brandwatch, Linkfluence, Meltwater, etc.
• Experience with data analytics or Business Intelligence platforms like Meta Business Suite, Google Analytics, Power BI is a plus.
• Strong interest in and understanding of the current media landscape and its intersection with popular culture.
• Excellent communication and writing skills, with a confident presentation style.
• Love solving problems and turning data into clear, actionable insights