Marketing Technology Specialist

Our client is active in the world of Data-Driven Marketing, mainly in the sports, media and entertainment industries.

They are currently looking for a Marketing Technology Specialist to join the team!

Responsibilities

* Use your knowledge of innovative marketing technology to help customers.

* Make an inventory of the initial situation in the field of marketing technology at customers and provide concrete points for improvement.

* Guide clients in the process of implementation and instrumentation of marketing technology; so devise, configure and train.

* Guide customers in the implementation of the marketing technology by proposing working methods and the instrumentation of flows and targeted communication.

* You make an active contribution in the field of information & analysis.

* Collaborate with the Data & Tech team as well as digital marketers to achieve the best possible result for the customer.

Requirements

* Bachelor/Master Degree

* 2 to 4 years of experience in a similar or related position.

* Experience with online marketing and creative digital campaigns.

* Relevant knowledge in the field of digital marketing (automation) through email marketing, web intervention tooling and conversational commerce, paid advertising

* Relevant knowledge in the field of tagging and tracking through Google Tag Manager, Google Analytics, eCommerce tracking, pixelling, CDPs and consent management.

* Knowledge of data-driven management of marketing processes is an advantage.

* Good communication skills and a good command of the Dutch and English language.

* Strong advisory skills and the ability to work independently.

Salt is acting as an Employment Agency in relation to this vacancy.