Paid Media Campaign Manager

Salt has partnered with a global lifestyle brand in Amsterdam!

They are looking for a Paid Media Campaign Manager to join the team at the headquarter office.

As part of the in-house Paid Media team, the Paid Media Campaign Manager will be responsible for developing, implementing, tracking, and optimising campaigns across various online channels. Using your expert, up-to-date grasp of digital marketing strategies and best practices, you will help manage campaigns from concept to execution to analysis.

Responsibilities

• Set up and manage paid media campaigns across various programmatic platforms incl. DV360, YT, Google Ads, as well as Facebook/Instagram, Snapchat and more.
• Full-funnel campaign tracking, optimization, and reporting
• Manage campaign budgets and spent allocation and billings
• Lead the relationship and negotiations with publishers on Guaranteed deals, PMPs, value & share of volume per publisher, etc.
• Develop testing roadmaps across channels working with relevant stakeholders across the business
• Own relationship with our Communications team and build external partnerships that align with business and divisional objectives, brand identity, and values
• Create and employ successful audience targeting, bidding, and creative strategies to segment & personalize the experience
• Take ownership of basic account hygiene tasks incl. feed monitoring and optimization
• Stay up-to-date on the latest Media/Adv/Tech trends, attend our partners’ workshops, and proactively suggest new and innovative data-centric solutions

Requirements

• 5 years experience working in a paid media role on a senior specialist or manager level
• The ideal candidate has experience working in E-Commerce or a digital agency
• Advanced technical knowledge of Google Marketing Platforms, Feed Mgmt Solutions (ie Lengow), Analytics Tools (Adobe & GA360) and DMPs/CMPs, etc.
• The candidate is highly analytical and skilled in communication, being able to explain and translate consumer data analysis into relevant business questions
• Good understanding of Google Analytics, measurement studies, and attribution models
• Able to drive large scale projects and influence senior stakeholders
• Ability to prioritize and manage own time effectively
• Excellent verbal and written communication skills, as well as business fluency in English (written & verbal)

Salt is acting as an Employment Agency in relation to this vacancy.