Paid Media Specialist

Salt is representing a Global Clothing Company who are looking for a Paid Media Specialist to join the team in Amsterdam.

The Paid Media Specialist will be responsible for developing, implementing, tracking, and optimizing campaigns across various online channels.

Responsibilities:

• Full-funnel campaign tracking, optimization, and reporting
• Set up and manage paid media campaigns across various programmatic platforms incl. DV360, YT, Google Ads, as well as Facebook/Instagram, Snapchat and more.
• Manage campaign budgets and spent allocation and billings
• Lead the relationship and negotiations with publishers on Guaranteed deals, PMPs, value & share of volume per publisher, etc.
• Develop testing roadmaps across channels working with relevant stakeholders across the business
• Create and employ successful audience targeting, bidding, and creative strategies to segment & personalize the experience

Requirements:

• Experience working in a paid media role on a specialist or manager level
• Advanced technical knowledge of Google Marketing Platforms, Feed Mgmt Solutions (ie Lengow), Analytics Tools (Adobe & GA360) and DMPs/CMPs, etc.
• The candidate is highly analytical and skilled in communication, being able to explain and translate consumer data analysis into relevant business questions
• Good understanding of Google Analytics, measurement studies, and attribution models
• Excellent verbal and written communication skills, as well as business fluency in English (written & verbal)

Salt is acting as an Employment Agency in relation to this vacancy.