Paid Search Specialist

Paid Search Specialist

This is an opportunity to join a performance team where you will focus on Paid Search, where you will work closely with other performance specialists in the team.

Responsibilities:

• Managing paid search channels with the ability to manage and grow search accounts, apply best practice principles, and leverage any latest paid search trends & techniques
• Leverage other channels/tooling within the Google platform where applicable (e.g. Google Analytics, Google Search Console, GTM, SEMrush, ahrefs)
• Work to clearly defined goals and KPIs to track, measure, and improve performance over time
• Have a strong grasp of data management & marketing analytics principles (e.g. data analysis, dashboarding, feed-based campaign management, Google Ads scripts, Looker Studio, Excel)
• Support campaigns where applicable and look at a full marketing funnel approach from awareness to remarketing
• Own and manage reporting for the platform and provide ongoing insights and recommendations
• Understand how to leverage automated campaigns & levers within the platform (e.g. bid strategy management, keyword research, account structure, experimentation, etc.)
• Provide ongoing reporting and insights to the business around paid media performance and how we can improve further
• Employ an agile and structured experimentation mindset to continuously learn & improve on paid search tactics e.g. running A/B tests, incrementality tests

Who You Are:

• You have a Bachelor’s or Masters Degree or equivalent in Business, Marketing, or Communications related field
• You have 4+ years of hands-on experience in managing global paid search accounts & large budgets
• You have excellent knowledge of Google Ads & Microsoft Ads platforms (including Google Ads Editor and Microsoft Ads Editor)
• You have a good understanding of broader digital marketing channels and a strong knowledge of digital industry market trends and opportunities
• You are fluent in English (other languages are a plus)
• You have a strong analytics mindset and experience including Google Analytics, Looker Studio, Excel, attribution tools, and modeling
• You have a collaborative mindset built around a common purpose and strategy and you continuously seek to improve through ongoing optimization and test & learn
• You have great foresight into the challenges and opportunities the future will bring

Salt is acting as an Employment Agency in relation to this vacancy.