Senior Web Analyst

Salt has partnered with one of the world’s largest players in vehicle telematics and connected car services.

They are looking for a Senior Web Analyst with a curious data-driven mindset, who is obsessed with tracking and analysing detailed user behaviour.

Requirements

• Minimum of 3 years of experience in a web analytics or site optimization position.
• Extensive experience using Google Marketing Platform
• Advanced expertise in the generation, collection and analysis of visitor behavior data and turning these into actionable insights
• Demonstrated ability to extract, conceptualize, and communicate the significant patterns of visitor behavior from web data that identifies relevant business opportunities.
• Demonstrable hands-on experience with Power BI report development and dashboards, including integrating and connecting external data sources. Tableau is a plus.
• Experience with CRM Tools such as Salesforce Marketing Cloud / Salesforce Pardot is a plus.
• Excellent English oral and written communication skills.

Responsibilities

• Produce visual KPI-driven reports and dashboards for team members and management on a weekly and monthly basis using tools as Google Analytics, Data Studio, Power BI.
• Analyze data to pro-actively identify pain points and growth opportunities within the buyer journey and advise how to improve business performance.
• Continuously improve data strategy by automating processes and integrating data sources
• Verify tagging for marketing, email, display, etc. to ensure continuity and quality of reporting
• Add tracking codes and tags via GTM to owned websites and other channels
• Identify A/B tests and report on results

Salt is acting as an Employment Agency in relation to this vacancy.