Salt’s specialisms in insights & CRM
• Email Marketing
• Mobile Marketing
• Telemarketing
• Direct Mail Marketing
• OOH Marketing
Latest trends in the insights & CRM job sector
Insights / CRM specialist – entry-level
£30,000 - £40,000
Insights / CRM specialist – mid-weight
£40,000 - £60,000
Insights / CRM specialist – senior
£60,000+
Demand Vs Offer
With the rise of digital marketing, more and more companies are actively sourcing increasing amounts of data about their customers. In order to store, manage and analyse data in the most effective and useful way possible, businesses employ an increasing amount of insights and CRM specialists, which is why the number of job opportunities in this field is steadily raising. According to recruiters, there are is only a small number of specialists in this field which is why it is really difficult to place the right candidates.
Locations
• London area
• South East England
Popular Industries
Insights and CRM experts are mostly employed by the sales, IT and telecommunications industries. In contrast to technical insights and CRM professionals who usually work on a contract basis, those working within marketing are most of the times hired for permanent and full-time position.
Recent Changes For The Sector
Since more and more businesses have become global, insights and CRM experts are not only expected to know the data legislation of their own country but also of other countries in which a business operates. Furthermore, it is crucial for professionals in this field to keep themselves updated about the latest regulations as they are constantly amended.
Future Prospects
Due to the further development of CRM softwares (e.g. adding social media features to them, developing mobile CRM applications), customer relationship management systems will play a bigger and bigger role in companies as they will replace a multiplicity of other softwares and platforms. To manage more complex CRM systems, companies tend to hire permanent specialists with high salaries.
Salt’s advice for getting a new insights & CRM job
Employers’ Requirements:
One of the main requirements that employers have on insights and CRM specialists is to have experience in planning and implementing CRM strategies in order to ensure customer retention. Another key requirement is that applicants need to know which CRM structure and architecture are best for which kind of organisation. Besides in-depth knowledge of CRMs, employers also expect their future employees to manage the migration of all direct communications tools and know how to optimise customer lifetime value strategies.
CV Requirements
Hiring managers would like to see on the CV of an insights and CRM professional that they have profound experience with a variety of digital and direct marketing channels, ideally within the same industry, as well as with customer acquisition and retention strategies. Since professionals in this field need to make sure that the CRM system works seamlessly for the whole organisation, it is important to have excellent communications skills.
Interview Preparation
According to most employees, it is very rare for insights and CRM specialists to do a case study in an interview. Instead, interviewers tend to go with the applicants through their CV and ask them questions about relevant previous work experience. Some of these questions could be how you approached certain tasks which are listed in your CV or how you solved obstacles that you have encountered in your career.
Educational Requirements
There are no specific educational requirements for insights and CRM jobs. If you have necessary qualifications, such as the Salesforce User or Administrator qualification, your A-levels might be enough in order to land a job. For more senior positions a 2:1 degree from an IT, marketing or digital marketing subject are of big advantage.
