Salt’s Specialisms in Research, Insights & Data Analytics
• Consumer Data Analytics
• Research & Insights
• Website Analyst
• Social Media Analyst
• Campaign Analyst
Latest trends in the Research, Insights & Data Analytics job sector
Web Analytics Executive
NZ$55,000 - NZ$65,000
Web Analytics Manager
NZ$70,000 - NZ$85,000
Head of Web Analytics
NZ$90,000+
Demand Vs Offer
In the past, the majority of marketing decisions were made based on intuition. With the arrival of new technology and the increasing importance of the collection, measurement, and analysis of data, businesses have started to make informed decisions based on analytics data. This is why the job offers for Web Analysts have been rising.
Popular Industries
Web Analytics jobs are highly in demand in the IT and telecommunications industry. Other industries which employ a relatively large number of Web Analysts are marketing, public relations and media industries.
Recent Changes
Web Analytics now play an important role not only in huge organisations and agencies, but also in smaller businesses. In contrast to the bigger agencies, the smaller companies are not interested in employing in-house staff, but prefer to receive weekly or monthly reports on their website performance.
Future Prospects
Since consumers have fallen in love with data as much as businesses (e.g. checking their performance on a fitness app, checking the number of steps walked per day), Web Analysts have excellent job opportunities for the future. However, they need to bear in mind that as consumers gather more intelligence about data usage, the expectations on expert Web Analysts will only increase.
Employers’ Requirements
Employers are looking for jobseekers who are able to master the business as well as the technical side of Web Analytics. According to employers, web analysts should know how to interpret data and gain valuable insights to improve business goals.
CV Requirements
Web Analytics is a very specific job, which is why previous work experience on CVs should be as precise as possible. Some metrics which should be included are: engagement levels, conversions, click paths, bounce rates, and website visits. Since practical experience is more important for Web Analytics roles, your work experience should be highlighted in the CV.
Interview Preparation
According to employers, it is quite difficult to interview Web Analysts. In most cases, you cannot judge how good their data analysis skills are straight away. There are some questions, though, which help hiring managers to get an idea of the Web Analyst’s skill set:
• How would you explain web analytics to the least analytical person in the world?
• How could you use web analytics to improve business performance?
• What do you think about analytical modelling?
• Which analytics tools and techniques do you use (besides Google Analytics)?
• What was the latest big Google Analytics announcement?
Educational Requirements
You do not necessarily need a degree to have a career in Web Analytics. The most crucial thing is that you have a profound understanding of technology, marketing and statistics. You should also keep yourself updated about the latest industry trends by frequently attending specialist courses.
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