Salt’s Specialisms in Marketing & Communications
• Brand
• Marketing Executives & Managers
• Partnerships/Affiliates
• Public Relations
Latest salary trends in the Marketing & Communications job sector
Marketing & Communications Executive
NZ$40,000 - NZ$55,000
Senior Marketing & Communications Executive
NZ$65,000 - NZ$75,000
Marketing & Communications Manager
NZ$80,000 - NZ$90,000
Senior Marketing & Communications Manager
NZ$100,000 - NZ$130,000
Marketing & Communications Director
NZ$130,000+
Demand Vs Offer
As an increasing number of “new” industries, including engineering and construction companies, recognise the importance of Marketers for their businesses we can expect to see this specialisation grow. However, the number of jobs and employees is pretty balanced as the Marketing and Communications industry is very competitive.
Popular Industries
The most popular industries to work in for Marketing and Communications specialists are the consumer good, media, technology, entertainment, business, and FMCG industries. More than 90 percent of the job offers are permanent roles. Contract and freelance positions are less often offered.
Recent Changes
Due to the development of new technologies, Marketing and Communications experts are constantly forced to keep updated about the latest digital trends and also implement them in their strategies. In order to implement them, employees need to experiment a lot and come up with creative ideas which are in line with the new technological developments.
Future Prospects
Despite the industry experts’ expectations that the salaries of Marketing and Communications specialists would stay constant or even decline over the past years, their salaries have been constantly increasing. This created the reputation that Marketing and Communications jobs are very profitable. A lot of money is most likely linked to hard work, which is why professionals in this field usually have to work long hours.
Employers’ Requirements
According to hiring managers, two of the most important soft skills for Marketing and Communications experts are teamwork skills and creativity. The latter does not only refer to the creativity included in campaigns but also to the way of using resources in a creative way. This is extremely important for employers as the budget and resources for campaigns are not always ideal.
CV Requirements
The most important requirement for a Marketing and Communications CV is to sell yourself as a brand. More precisely, you need to include your unique value proposition (characteristics that make you different from all other marketers) and develop a messaging strategy, which should cover your unique selling proposition, the keywords that hiring managers might look for, real-life working experience, and the right CV design.
Interview Preparation
Almost every interview consists of a behavioural interview part. In this part, the hiring manager asks the jobseeker a couple of questions to evaluate if they are in line with the company culture and if they are suitable for the role. The most frequently asked questions are:
• What challenges are you looking for in this role?
• What is your biggest strength/weakness?
• What do you know about our business?
• What are your salary expectations?
• Do you have any questions for us?
Educational Requirements
In most cases, the educational requirements for entry Marketing and Communications positions is a bachelor’s degree. To land a senior role at a later point in your career, it is essential to develop your education even further after entering the labour market. Typical courses are data analysis, statistics and economics.
Looking for Marketing & Communications jobs? Check out our current opportunities on our job page.
