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Head of Financial Services Content Marketing

Content & Social Media

New York Permanent Negotiable

POSITION: Head of Financial Services Content Marketing

LOCATION: USA / remote (East Coast preferred)

My client is looking to hire a marketing leader for the Financial Services (FS) industry domain.

The the Head of FS Content Marketing will be responsible for helping change brand perception and build awareness of the FS practice as a leading provider of consulting offerings. This person will lead comprehensive content marketing strategies in conjunction with other marketing and business stakeholders. Activities include designing, developing, and executing integrated content marketing plans for banking, capital markets, insurance, risk and compliance and wealth management sectors.

POSITION DESCRIPTION:
As the leader of content creation for this industry domain, this position is specifically responsible for the following:

  • Working cross-functionally across marketing, senior practice leaders, and other relevant groups to hone strategy and marketing programs that drive demand and awareness.
  • Assisting in developing point of views (POVs), thought leadership, case studies, videos, solution collateral and other types of content that support planned campaigns as well as ongoing needs.
  • Working with the analyst relations team to achieve better mindshare and ratings for the FS practice by helping to oversee the participation in industry analyst and advisor benchmark reports.

    • REQUIREMENTS
    The successful candidate possesses the following:

  • 7+ years of integrated marketing experience which includes 2+ years team management and the ability to mentor and strengthen top talent.
  • Experience with digital marketing and website optimization to promote products and services.
  • Ability to build engaging content, measure performance and build market influence.
  • Excellent written, oral, presentation and interpersonal communication skills with the proven ability to negotiate expectations between multiple parties: full professional proficiency in English.
  • Thorough understanding of content-led brand development principles, partner marketing frameworks, techniques, and best practices.
  • Ability to narrate interesting and relevant stories that stand out from the clutter while retaining the core solution value proposition.
  • Experience in project execution, project management and process improvement.
  • Background of working in the financial services sector is an added advantage.

    • Salt is acting as an Employment Agency in relation to this vacancy.

    Job Information

    Job Reference: JO-2201-251003
    Salary: Negotiable
    Salary per: annually
    Job Duration:
    Job Start Date: ASAP
    Job Industries: Content & Social Media
    Job Locations: New York
    Job Types: Permanent
    Job Skills: content marketing, Financial Services

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