Marketing Brand Specialist

Salt is partnering with a major financial services firm to hire a Marketing Brand Specialist, specializing in Small Business and Commercial Banking. This position offers a hybrid work model that includes on-site and remote days, and will be based out of Dallas, TX or Detroit, MI.

This role will be responsible for managing the development and implementation of assigned brand marketing programs, incl. the creation and execution of advertising and marketing messaging, campaign and front-line marketing materials, and input on media programs for designated products, services and programs targeting the Small Business and Commercial Banking markets. The mandate of this role is to ensure all brand messaging and related activity is executed in a timely, compliant and cost-effective manner, and that all such activity is aligned to the firm’s promise. This role will manage client relationships and projects with minimal management oversight and at times may provide guidance to junior team members on an ad hoc basis.

The role + responsibilities:

• Manage project activities and workflow related to the development and approval of the brand marketing initiatives
• Engage all necessary support functions (creative, media, agency and other third-party vendors, production services resources, field marketing resources, data & analytics resources, etc.) to ensure efficient execution from project inception to conclusion
• Submit content to legal & compliance for review and implement revisions based on this direction
• Manage message development, including creative strategy development and the creative concept development process for marketing materials that will be distributed via traditional media, digital media and other channels as well as merchandising, frontline marketing materials and other materials
• Coordinate project activities with agency partners and internal business unit partners to facilitate the end-to-end marketing program development process
• Contribute to the development and execution of new and innovative concepts that improves the performance of marketing support
• Work with departmental resources to leverage research, data insights and customer experience (CX) insights to achieve marketing strategies and deliverables which resonate well with target audiences
• Assist in managing the logistics of targeted media strategies, campaign and frontline support materials and other tactical plans that support the role’s designated business line(s)
• Work with external agency partners in the creation and distribution of effective customer and prospect outreach programs
• Monitor website and other digital content and all other materials (e.g. handouts, posters, etc.) pertaining to the role’s designated business line and engage the digital team as needed, ensuring that all such content is current, compliant and optimized to support the declared marketing objectives and priorities