Product Marketing Associate

Hybrid role in New York

My client is rapidly growing FinTech in market analytics. They have developed cutting-edge technology to serve leaders in within financial services. They are seeking to add a marketing associate to their growing team with a focus on product marketing.

Responsibilities

• Create and implement a product marketing strategy/annual plan, agreed with heads of marketing, product, and sales
• Create toolkits for each major product launch
• Have a clear and deep understanding of target segments and personas
• Develop internal sales materials and tools relevant to each persona
• External prospects and client tools for trial, adoption, and engagement

Requirements

• 3+ years experience in marketing, both strategy and implementation, ideally in the b2b finance, tech, or media industry
• Degree qualified in Marketing or Business Management
• Experience with CRM (SFDC), Marketing automation tools (Pardot), Website publishing (WordPress), Cvent, ON24
• Engaging and passionate about product marketing and delivering value for clients

Salt is acting as an Employment Agency in relation to this vacancy.